Swazi

Many a New Zealand tail light has been embellished with a 'You're in Swazi country' phrase; the country lives and breathes in their apparel, which looks beautiful and carries something of the intrinsic Kiwi mentality, demonstrated by bushmen around the islands. Even their web marketing has a rural flavor: it provides you exactly what it says it will, rather than trying to confuse you with waffling language. If that isn't enough to pique your curiosity, consider this: Taika Waititi, the brains behind JoJo Rabbit and the reimagining of Thor, wears Swazi on his home shoots.

They've been in business since 1994, offering a personal touch to their locally owned and operated stores. In Swaziland, you can find ultralight rain gear, such as premium waterproof jackets, that you won't find anywhere else. This is about the kind of water-repellent dreams preferred by mountain hikers and hunters who run patient outback marathons to stalk stags. The correct clothing will always lift a damp mood, and a good Swazi jacket can withstand the worst weather New Zealand has to offer.

Founded: 1994
Founder: Davey Hughes
Headquarters: Levin, New Zealand
Instagram: instagram.com/swaziapparel/ (20K followers)
Website: https://swazi.co.nz/