Swanndri

Swanndri was trademarked by William Bloome in 1913. Bloome, 21, was about to present the world with a single handcrafted top that would become one of the country's most famous articles of clothing, embraced by Kiwis far and wide—the Swanni. The secret component was a liquid mixture (which remains a closely guarded secret) that made the material as weather-resistant and robust as old boots. That's why the Swanni is so common in the midst of New Zealand's windswept wilderness.

Bloome has seen it all in New Zealand, from snow-covered winters to sweat-drenched summers. He understood the country like he knew his own product—every detail was made dependable, even down to the last stitch, thanks to the expertise of a tailor named John McKendrick, who helped him in 1927. When John got his hands on the original bush shirt, he added a hood, long sleeves, and laced up the front, and the present olive green style was born! Almost a century later, the Swanndri collection is still in the wild, protecting both farmers and hunters. The brand has since expanded into fashionable shirts, hoodies, and even dog jackets.

Founded: 1913
Founder: William Broome
Headquarters: Christchurch, New Zealand
Instagram: instagram.com/swanndri_nz/ (21.4K followers)
Website: https://www.swanndri.co.nz/