Realtor.com is one of the best websites to advertise rental properties dedicated to real estate listings, providing a comprehensive resource for homebuyers, sellers, and renters. With its extensive reach and user-friendly interface, it is an excellent choice for advertising rental properties. The platform ensures accurate and up-to-date listings, attracting serious renters actively searching for properties.

One of Realtor.com's standout features is its advanced search filters, which allow renters to refine their search based on specific criteria. This increases the visibility of your rental property to relevant audiences and improves your chances of finding suitable tenants. Additionally, you can provide detailed property descriptions, highlighting the features and amenities, to attract potential renters.

Realtor.com offers various tools to streamline the rental process, such as tenant screening options, including credit reports and background checks. This enables landlords to make informed decisions when selecting tenants. Furthermore, the platform facilitates online applications and lease signing, simplifying the administrative tasks associated with renting a property.

By utilizing Realtor.com, landlords can benefit from its wide-reaching audience, robust search functionality, and convenient features, making it a valuable platform for advertising rental properties and connecting with potential tenants.

Pros:

• Comprehensive and up-to-date listings from multiple sources.
• Advanced search filters and map-based search options
• Additional resources and tools for homebuyers and sellers

Cons:

• Limited control over listing accuracy and quality.
• Third-party advertisements and sponsored listings may be present.

Website: https://www.realtor.com/

TenantCloud empowers landlords by providing them with the ability to create personalized, free websites to effectively promote their rental properties. Landlords have the flexibility to include information about themselves or their rental business team, upload photos, design custom applications, select color schemes, incorporate logos, and more.

Furthermore, TenantCloud has established a partnership with Rentler, ensuring that landlords receive tenant leads and can maintain full occupancy and quickly fill any rental vacancies. The Leads Tracking Tool allows landlords to conveniently view all prospective tenants and manage their inquiries.

In addition to rental marketing, TenantCloud offers a range of other valuable features. Landlords can schedule property tours, send applications, conduct credit and background checks, and benefit from end-to-end accounting capabilities that enable the storage of receipts, invoices, and more.

With TenantCloud's Template Builder, landlords are provided with a state-specific lease template that can be easily customized and sent to future tenants. Moreover, the TC Messenger system facilitates direct communication with tenants on an individual basis or allows for mass messaging to all tenants simultaneously.

TenantCloud also offers renters the convenience of setting up automatic online rent payments, which can be directed to one or multiple landlord accounts. These rent payments are reported to all three major credit bureaus, helping tenants build a positive credit history. Furthermore, money can be directly deposited into one or multiple landlord accounts for added convenience. Whether landlords want to explore the extensive features of TenantCloud or simply sign up for the platform, they can learn more about its capabilities and take advantage of its offerings today.

Pros:

• Aesthetically-pleasing user interface
• Automate vacancy listings available on dozens of rental sites
• Screen prospective tenants

Cons:

• No human support readily accessible
• Only supports financial integration with QuickBooks

Website: https://www.tenantcloud.com/

Zillow offers users the ability to narrow down their property search based on specific features, allowing them to focus on exactly what they desire. They can easily sort listings based on factors such as price, number of bedrooms, and number of bathrooms.

One distinctive feature of Zillow is the option to compare two listings side-by-side. Additionally, the platform provides a large interactive map that allows users to pinpoint their preferred rental locations. While photos still play a significant role on Zillow, they are neatly organized on the left side of the listing, while the property details are presented on the right, ensuring clarity and readability. Zillow goes beyond just browsing listings; it offers practical functionalities for users. Interested individuals can apply for a rental directly through the platform and even schedule a tour.

Compared to the previous options mentioned, Zillow is specifically designed for serious renters who are actively searching for a place to live. Its setup resembles a real estate site, attracting a higher quality of interested parties. However, it's important to note that rental listings on Zillow are initially free for 30 days, after which they require a fee of either $4.99 or $9.99 per week, depending on the state you are in.

Pros:

• Has a large user base and extensive reach, making it an effective platform to advertise your rental property
• Offers robust search filters that allow renters to narrow down their options based on specific criteria such as price, location, number of bedrooms, and more.
• Provides a Comparative Market Analysis feature that can help you determine the appropriate rental price for your property
• Enables you to showcase the unique features and highlights of your property, giving potential renters a clear understanding of what you're offering.

Cons:

• Can be a significant amount of competition from other landlords and property listings
• While basic rental listings on Zillow are free for the first 30 days, they come with limitations
• Relies on user-generated content for some of its features

Website: https://www.zillow.com/

Rentals.com serves as the equivalent of realtor.com for rental properties. This platform caters specifically to renters and landlords, making it a preferred choice for listing your property. Its targeted audience ensures that you won't have to sift through inquiries from individuals who aren't serious about renting. Furthermore, Rentals.com offers additional support to landlords, including features like automatic rent collection, similar to what Baselane provides.

The interface of Rentals.com bears resemblance to Zillow, but its focus on renters and the array of services offered to landlords give it a competitive edge. Notably, landlords can list their properties on Rentals.com for free, as the site collects a 3% fee from tenants who pay rent through the platform.

Regardless of which rental websites you opt to advertise on, Baselane can assist you with budgeting and analyzing the performance of your properties once they are listed and tenants are found.

Pros:

• Rentals.com specifically caters to renters and landlords
• Offers additional support and features for landlords, such as automatic rent collection and property management tools
• Rentals.com allows landlords to create free, customized websites to promote their rental properties

Cons:

• May have less brand recognition compared to some other well-known rental property websites.
• May have fewer advanced features and tools available for landlords and renters

Website: https://www.rentals.com/:

Why would you use a paid rental property marketing service when there are free options for posting your rental vacancies? There are several reasons, and one of them is the convenience and time-saving benefits offered by services like Hemlane.

Hemlane provides the advantage of advertising your rental vacancies on multiple websites simultaneously with just a single click. This saves you precious time and effort. Additionally, Hemlane tracks and analyzes which websites generate the most interest from prospective renters for your listings. It goes beyond mere advertising and even generates a professional website dedicated to hosting your rental ads. This website is automatically updated with any changes you make to your rental property details.

By providing comprehensive and detailed listings, Hemlane reduces the number of questions you receive prior to showings. It streamlines the process by offering prospective renters a showing calendar, thereby saving you time and ensuring your schedule remains organized.

Hemlane takes care of pre-screening tenants and also allows you to enlist the assistance of local licensed real estate agents to showcase your properties. Interested parties can fill out a free application, and Hemlane conducts thorough screenings by providing comprehensive credit reports, background checks, and cross-referencing national eviction databases, sex offender registries, and criminal records databases. Based on the results, Hemlane even provides recommendations on whether to accept potential tenants.

Furthermore, Hemlane offers a range of services beyond promoting your rental vacancies, making it a valuable investment. The platform sends reminders for lease renewals, maintains a record of all resident communications, facilitates rent payments through credit or debit cards or Automated Clearing House (ACH), and supports recurring payments. It allows tenants to split rent, automates late fee notifications, and even tracks your income and expenses while providing a system to upload and organize receipts and other relevant documents. Maintenance requests are also handled efficiently through the platform.

Pros:

• Clear and transparent pricing, no nickel and diming
• Access to nationwide local leasing agent partner network
• 24/7 repair coordination

Cons:

• Not designed for landlords seeking full-service property management
• Not suitable for short-term/vacation rentals
• Not meant for portfolios over 100 units

Website: https://www.hemlane.com/

RentRedi offers a free marketing page that allows landlords to share their rental advertisements on various platforms such as Facebook Marketplace, Craigslist, and more. One notable feature provided by RentRedi is the ability to include virtual tour options for each rental unit listing, which is not commonly found in other services.

The platform automatically posts your listings for free on RentRedi, Doorsteps, and Realtor.com, with no limit on the number of properties you can list. Additionally, RentRedi allows for syndication to popular platforms like Zillow, Trulia, and HotPads, expanding the reach of your rental advertisements.

When prospective renters show interest in your property, RentRedi conducts screening using SmartMove's ResidentScore, a predictive measure that offers insights into eviction risks beyond traditional credit scores as well as criminal record databases. If the screening results are satisfactory, the new residents can conveniently e-sign the lease agreement and upload any necessary documents.

Apart from connecting landlords with potential tenants, RentRedi also stands out as a tenant-friendly online rent collection service. Renters have the flexibility to make rent payments using credit or debit cards, ACH (Automated Clearing House) transfers, or even cash. For those opting for ACH or card payments, automatic payment setup ensures that their monthly rent is consistently covered. Additionally, RentRedi boasts a wide network of over 90,000 retail locations where residents can conveniently deposit cash payments.

Renters using RentRedi can also benefit from having their on-time rent payments reported to TransUnion, one of the three major credit bureaus. These reports help in building credit history and, depending on the credit-scoring model used, can contribute to improved credit scores.

Pros:

• Simplified rental management tools, including rent collection, maintenance requests, and tenant screening.
• Mobile app accessibility for landlords and tenants on the go

Cons:

• Limited scalability for larger portfolios or complex property management needs.
• Pricing structures may not be cost-effective for landlords with a limited number of rental units.
• Learning curve for users unfamiliar with property management software.

Website: https://rentredi.com/

Avail is a top-notch free service for advertising your rental property because it extensively promotes your rental listings on popular websites that prospective renters frequently visit. It guides them through the entire process of becoming a tenant and goes beyond that as well. With Avail, you can efficiently handle potential tenants by responding to their inquiries, scheduling showings, and asking pre-screening questions—all from your landlord account. The scheduling process is streamlined and takes only a few minutes.

If you're seriously considering a tenant, Avail can request important information from them, such as employment details, income, residence history, and more. This allows you to find the most qualified tenants for your property.

You have the freedom to choose which TransUnion reports you want to require, and it doesn't cost you anything. These reports don't negatively impact the credit scores of prospective tenants, and tenants can reuse them an unlimited number of times within a 90-day period.

Avail goes beyond online marketing and provides additional services like handling online rent collection through direct deposit, managing maintenance tickets, offering a tenant portal, providing educational content, and more. It automatically uploads rent payments and maintenance costs to your accounting dashboard, simplifying the tracking of your rental properties' performance and ensuring you're prepared for tax season.

Pros:

• Free plan with useful features
• Offers tenant screening, state-specific lease creation and online rent payments

Cons:

• Next-day rent payments only come with Premium
• No chat features within the app, must rely on email for communicating with tenants

Website: https://www.avail.co/

This website has possibly surpassed Craigslist as the primary platform for people to find items. Consequently, it is necessary to post here because a large number of individuals are on Facebook, increasing the potential visibility of your advertisement.

On Facebook Marketplace, you can enhance your chances of selling by including impressive photos and even videos. While the description is still important, it takes on a secondary role compared to the visual content.

The major advantage is the ability to immediately engage with potential buyers through real-time messaging on Facebook Messenger. You can also take a preliminary look at their Facebook profile to ensure their legitimacy as a real person.

Moreover, advertising on Facebook is very cost-effective and has the potential to reach millions of people within a few days. By targeting your ideal renters and individuals in the immediate vicinity of your property, boosting your listing with just a small investment can generate significant attention.

Pros:

• Facebook Marketplace has a massive user base
• Facebook Marketplace allows you to include compelling visuals such as photos and videos in your rental listings
• Facebook Marketplace enables direct communication between landlords and potential tenants through its Messenger feature
• Posting rental listings on Facebook Marketplace is generally free, making it a cost-effective option compared to some other advertising platforms.

Cons:

• While Facebook has a vast user base, the platform may not provide highly targeted exposure for rental listings.
• There may be significant competition from other landlords and property managers.
• Facebook Marketplace is primarily known for its social networking aspect, and rental listings may not be the main focus for many users

Website: https://www.facebook.com/marketplace/

In addition to advertising on Facebook, it is essential to utilize Instagram, its sister site. Real estate agents frequently use Instagram to showcase the properties they have available, and interestingly, properties have even been bought and sold on Instagram without the buyers physically seeing them beforehand.

Undoubtedly, Instagram is a platform that revolves around visuals, particularly stunning photographs. If you have the ability to capture exceptionally professional and cinematic photos or create compelling 30-second videos, then Instagram should definitely be a part of your advertising strategy. By dedicating time and effort to crafting beautiful visual content, you increase the chances of renting out your property within a matter of minutes.

One noteworthy advantage of Instagram is the ease with which prospective renters can reach out to you through direct messages (DMs). This is particularly advantageous if your target audience includes millennials or younger individuals who are accustomed to using social media for communication and prefer the convenience of sliding into your DMs to inquire about your property.

Embracing Instagram alongside Facebook expands your reach and taps into a visually driven platform where you can showcase the unique aspects of your property, captivate potential renters, and facilitate direct communication for inquiries and negotiations.

Pros:

• Instagram is a highly visual platform, making it ideal for showcasing the visual appeal of your rental property
• Large and diverse user base, including millennials and younger demographics who are active on the platform
• Instagram offers various engagement features such as likes, comments, and direct messaging
• Instagram provides robust targeting options for advertising, allowing you to refine your audience based on demographics, interests, and behaviors

Cons:

• Instagram primarily focuses on visual content, which means the space for providing detailed descriptions of your rental property is limited
• Instagram is a highly saturated platform, with a vast amount of content being shared daily.
• The platform is not solely dedicated to real estate or rental listings

Website: https://www.instagram.com/

Apartments.com lets you quickly list a property on a website with more than 26 million visitors each month. The site boasts that it has helped in the signing of more than 40 million leases nationwide. (Also, don’t be fooled by the name—the rental listing site also lists condos, townhomes, duplexes, and even standalone houses.)

Listings on Apartments.com automatically extend beyond just that platform, as they are also listed on ForRent.com, ApartmentFinder, ApartmentHomeLiving.com, and Apartamentos.com. Opting for a premium listing offers additional benefits such as higher search placements, larger ads, and the ability to upload up to six videos. This premium listing will also be displayed on Realtor.com and Doorsteps.

Apartments.com provides valuable assistance in screening potential tenants by offering comprehensive credit reports and background checks. TransUnion supplies criminal and eviction reports about applicants, with the cost borne by the applicants themselves. Importantly, these reports do not have a negative impact on the credit scores of tenants.

The platform facilitates online property tours, online applications, customized leases with electronic signatures, and online rent payments from tenants. It also offers tools to receive, manage, and share updates on maintenance requests, ensuring a streamlined process.

Tracking expenses per property, assigning them to relevant tax categories, and attaching receipts is made simple through the Apartments.com website. These organized files can be easily exported and shared with accountants or tax preparers, enhancing efficiency in financial management.

Pros:

• Wide selection of rental listings from various sources.
• Detailed property information, including photos, floor plans, and amenities.

Cons:

• Limited control over the accuracy and reliability of listings.
• Some listings may not be up-to-date or available.
• Third-party advertisements may be present on the website.

Website: https://www.apartments.com/