In addition to advertising on Facebook, it is essential to utilize Instagram, its sister site. Real estate agents frequently use Instagram to showcase the properties they have available, and interestingly, properties have even been bought and sold on Instagram without the buyers physically seeing them beforehand.
Undoubtedly, Instagram is a platform that revolves around visuals, particularly stunning photographs. If you have the ability to capture exceptionally professional and cinematic photos or create compelling 30-second videos, then Instagram should definitely be a part of your advertising strategy. By dedicating time and effort to crafting beautiful visual content, you increase the chances of renting out your property within a matter of minutes.
One noteworthy advantage of Instagram is the ease with which prospective renters can reach out to you through direct messages (DMs). This is particularly advantageous if your target audience includes millennials or younger individuals who are accustomed to using social media for communication and prefer the convenience of sliding into your DMs to inquire about your property.
Embracing Instagram alongside Facebook expands your reach and taps into a visually driven platform where you can showcase the unique aspects of your property, captivate potential renters, and facilitate direct communication for inquiries and negotiations.
Pros:
- Instagram is a highly visual platform, making it ideal for showcasing the visual appeal of your rental property
- Large and diverse user base, including millennials and younger demographics who are active on the platform
- Instagram offers various engagement features such as likes, comments, and direct messaging
- Instagram provides robust targeting options for advertising, allowing you to refine your audience based on demographics, interests, and behaviors
Cons:
- Instagram primarily focuses on visual content, which means the space for providing detailed descriptions of your rental property is limited
- Instagram is a highly saturated platform, with a vast amount of content being shared daily.
- The platform is not solely dedicated to real estate or rental listings
Website: https://www.instagram.com/
