The "Prince of Gymnastics," Mr. Li Ning, founded the prestigious Chinese athletic goods company Li-Ning in the early 1990s. In 2004, it was listed in Hong Kong. To give clients the best possible workout, the brand is built around the five basic areas of running, basketball, sports life, fitness, and badminton. That is one of the sports apparel and equipment companies in China.The business has a history of working with Chinese national teams in sports including diving, shooting, table tennis, and badminton to provide the athletes with the best sporting gear. Now holding the fourth-largest market share, Li-Ning made approximately 23 billion RMB in revenue last year. Contrary to Anta Sports, Li-Ning places more emphasis on creating its own brand. Typically, this is done in the basketball and running categories, which had 45% and 53% sales growth over the past year, respectively.

Pros:

1. Product design: Thanks to its distinctive design, the Chinese sports brand quickly expands its market share. Thanks to its disclosure regarding the status of the Xinjiang cotton that it employs in the creation of its products, the business recently saw an increase in market share.
2. Product marketing: Li-Ning changed its marketing strategy by focusing on the generation of consumers born after the 1990s. The change has been a huge success, helping the company reinvent its brands as high-end and fashionable. In order to keep up with the latest market trends, Li-Ning has dissociated itself from the outdated stigma associated with Chinese goods and developed an aesthetic brand that is centered on its designs.
3. Digital transformation: In contrast to the past, when everything had to be done manually, new companies are now popularized through digital means. With the help of well-known digital platforms, Li-Ning has created an omni-channel data system that will aid in marketing and boost its sales. Among these, the Alibaba platform is crucial since it has provided the company access to a global market for its goods.
   Strong endorsement Li-Ning has done a fantastic job getting well-known people to support their products. It has made significant investments in a variety of sports champions, giving it an advantage in marketing its products globally.

Cons:

1. Li-Ning is not investing enough in its research and development efforts, which is its first poor research and development investment. The result of this is that they will soon be unable to create and produce premium sportswear. It is easy to see from the prior designs that the new designs are simply an evolution of the old ones, which suggests a lack of originality on the part of the company.
2. Li-Ning portrays itself in its marketing approach as an advocate of national sentiments, which are closely related to national emotions. As a result, Chinese shoppers express dissatisfaction on social media.
3. Expensive items: Li-Ning products can be quite expensive. For instance, the company's new sneakers are even more expensive than previous Nike or Adidas goods.

Founded: 1989
Headquarters: Beijing, China

Products: Athletic shoes, apparel, sports equipment, accessories

Website: lining.com

Another well-known Chinese athletic brand is Anta, which was founded thirty years ago. In 2007, ANTA joined the HKEx when Li-Ning listed there. Anta has grown to be one of the biggest local packs in the Chinese market thanks to some of the most well-known sports sponsorships, including those of the renowned Manny Pacquiao, Klay Thompson, and Rajon Rondo.Anita, the country's first sportswear manufacturer, has grown powerful and is engaged in a heated rivalry with Li-Ning Company for the title of top sportswear manufacturer. Additionally, it set goals to surpass Western sportswear companies like Nike and Adidas as the top market sellers in the nation.

Since many years ago, the company has focused primarily on creating, designing, producing, and selling ANTA brand sportswear to consumers worldwide. This includes both professional and casual footwear, apparel, and other sports equipment. The Klay Thompson Signature Line and Fila apparel are two of the most famous products that the company has introduced.

Pros:

1. Design and style: Anta products are very popular with consumers all around the world. Their strategy is original and cozy.
2. Product selection: ANTA is renowned for its extensive selection of products. It comprises a wide range of products, such as ANTA, KOLON SPORT, FILA, and DESCENTE.

Cons:

1. Inadequate distribution is reason number one. ANTA Corporation manufactures a range of sportswear and accessories. The company's overall revenues are impacted by the uneven distribution of all of its brands.
2. Bad marketing is issue number two. The company hasn't done anything to reposition its brand internationally. Because the majority of its customers are domestic, it is also not very competitive.

Founded: 1991
Headquarters: Jinjiang, Fujian, China

Products: Sneakers, clothing, accessories

Website: anta.com

It is a well-known sportswear company that specializes in the development and styling of high-performance athletic footwear. The company offers a distinctive range of sporting and recreational activities on a global scale. 361 company majors are the sole candidates, unlike Anta and Li-Ning. In 2016, it formed important alliances with the Rio Olympic Games, providing more than 100,000 sports outfits for the torchbearers and other participants. Among the best investments 361 has made are the prominent sponsorships of Jimmer Fredette, Stephon Marbury, and Sun Yang. It was listed in the HKEx, much like the other one mentioned above. It is one of the sports apparel and equipment companies in China. The only focus of the business is footwear. Jimmer Fredette Signature and Kevin Love Combat Goods are two of the most well-known brands it has so far manufactured.

Pros:

1. Quality: 361 brands have received positive reviews for their quality. The company carefully chose the fabrics it used to create its footwear.
2. Consumers have a great deal of faith in 36 brands. Most runners choose their products over competing ones as a result.

Cons:

1. Restricted appeal: Products from 361 are primarily marketed to runners. It allows them to market their items to a more niche market.
   

Founded: 2003
Headquarters: Jinjiang, Fujian, China

Products: Athletic shoes, apparel, sports equipment, accessories

Website: 361sport.com

The company is now one of the top manufacturers of apparel and sporting goods. Their brands mostly target basketball and running. Although the business is the smallest of the three in terms of size, it draws the largest sponsorship in the NBA arena, which may include up to 17 players, placing it in third place behind only Nike and Adidas. Players Tony Parker, Dwight Howard, George Hill, and Kyle Singer have all had sponsorships from Peak. Maybe less well-known, but making the best progress toward building a name for themselves on international platforms. To date, the company has opened over 6,000 locations across the globe to market its goods internationally.

Sports shoes, clothing, and other sporting goods are all produced by Peak Designs. The well-known Tony Parker III and Dwight Howard shoes are among the most well-known ones produced by the company.

Pros:

1. Design: Under its name, PEAK creates and sells a variety of sportswear products. Its approaches are quite appealing, and all of its footwear products exhibit innovation at its best.
2. Celebrity brand endorsements have received significant funding from PEAK. The Firm has high acceptance ratings but is only Adidas' and Nike's third-most-endorsed brand in the NBA.

Cons:

1. Peak brands don't have the best supply chain management system, which is number one. Because of this, it manages to stay tiny despite receiving a lot of support from international platforms.

Founded: 1989
Headquarters: Quanzhou, China
Products: Footwear, sportswear

Website: epeaksport.com (in Chinese)

Kowloon Bay, Hong Kong-based Xtep International Holdings Limited is a Chinese manufacturer of sporting goods. The company, founded in 2001, debuted on the Hong Kong Stock Exchange's Main Board on June 3, 2008. That is one of the sports apparel and equipment companies in China.

Sports equipment, including footwear, clothing, and accessories, is the main focus of Xtep's design, development, manufacturing, sales, marketing, and brand management activities. With a vast distribution network of more than 6,300 stores in 31 provinces, autonomous regions, and municipalities throughout the PRC and abroad, Xtep is a well-known professional sports brand. The brand portfolio of Xtep has been significantly diversified in 2019 to now include four international brands: K-Swiss, Palladium, Saucony, and Merrell.

In 2019, Xtep implemented a multi-brand approach. On March 4, Xtep and Wolverine World Wide Inc. entered into an agreement to form a joint venture to handle the development, marketing, and distribution of footwear, apparel, and accessories under the Merrell and Saucony brands in Mainland China, Hong Kong, and Macau. Wolverine World Wide Inc. is a designer, marketer, and licensor of a wide range of the world's leading footwear and apparel brands. With a cash payment of US$260 million, Xtep completed the acquisition of K-Swiss Holdings, Inc., on August 1. This company owns the well-known international brands K-Swiss and Palladium.

Pros:

• Cheap: XTEP brands provide a more cost-effective sportswear alternative than other brands.

Cons:

• Restricted Niche: XTEP brands' product lines have been restricted to more affordable sportswear. As a result, few people think of them as an outstanding brand.

Founded: 2001
Headquarters: Kowloon Bay, Hong Kong
Products: Footwear, apparel, accessories

Website: xtep.com