ANTA
Another well-known Chinese athletic brand is Anta, which was founded thirty years ago. In 2007, ANTA joined the HKEx when Li-Ning listed there. Anta has grown to be one of the biggest local packs in the Chinese market thanks to some of the most well-known sports sponsorships, including those of the renowned Manny Pacquiao, Klay Thompson, and Rajon Rondo.Anita, the country's first sportswear manufacturer, has grown powerful and is engaged in a heated rivalry with Li-Ning Company for the title of top sportswear manufacturer. Additionally, it set goals to surpass Western sportswear companies like Nike and Adidas as the top market sellers in the nation.
Since many years ago, the company has focused primarily on creating, designing, producing, and selling ANTA brand sportswear to consumers worldwide. This includes both professional and casual footwear, apparel, and other sports equipment. The Klay Thompson Signature Line and Fila apparel are two of the most famous products that the company has introduced.
Pros:
- Design and style: Anta products are very popular with consumers all around the world. Their strategy is original and cozy.
- Product selection: ANTA is renowned for its extensive selection of products. It comprises a wide range of products, such as ANTA, KOLON SPORT, FILA, and DESCENTE.
Cons:
- Inadequate distribution is reason number one. ANTA Corporation manufactures a range of sportswear and accessories. The company's overall revenues are impacted by the uneven distribution of all of its brands.
- Bad marketing is issue number two. The company hasn't done anything to reposition its brand internationally. Because the majority of its customers are domestic, it is also not very competitive.
Founded: 1991
Headquarters: Jinjiang, Fujian, China
Products: Sneakers, clothing, accessories
Website: anta.com
