It would be a mistake not to mention Nike in the list of sports brands that are dominating on social networks. The company was founded by Bill Bowerman and Phil Knight in 1964, headquartered in Oregon, USA. This sportswear and accessories brand is known for its bold slogans, logos, and brand identity. They always tell stories in ads and videos, which are researched by many marketers around the world.

On Instagram, Nike has a main account and many sub-accounts for each specific area. The main account often posts pictures of celebrities wearing Nike and provides product information. When they post videos, they always pay attention to the circumstances of their products and look for inspiration. Often the brand is only present through a logo on a t-shirt or a logo on a shoe. Impressive figures from the US sporting goods manufacturer, which also has Cristiano Ronaldo, the most popular sportsman on Instagram, as its advertising face.

Detailed information:

Follower: 245M
Instagram: https://www.instagram.com/nike/
Website: https://www.nike.com

In fact, this is a multinational corporation originating from Germany - the birthplace of many famous fashion brands and Adidas is one of them. This is a leading brand with diverse product designs, high quality, and suitable for all ages. The strength of Adidas fashion has always been appreciated when providing a lot of different products from clothes, shoes, accessories, and sports backpacks,... and using high-quality materials, each design is unique. Each cup is taken care of little by little to satisfy the needs of users.

Adidas Originals have to content itself with the second largest account. But Adidas has much more in stock: its account “Adidasfootball” has an additional 27.8 million followers. The company-owned account “Adidas” has 23.3 million. And “small” accounts like “Adidas_de” add hundreds of thousands of fans. Such figures make it clear which potentials lie dormant in Adida's Instagram accounts tailored to target groups.

Detailed information:

Follower: 26.5M

Instagram: https://www.instagram.com/adidas/
Website: https://www.adidas.com.vn/en

Jordan is perhaps the most well-known shoe brand in the world. Founded when basketball legend Michael Jordan created the Air Jordan 1 with Nike, the Jordan brand has grown into one of the biggest in the world. Though owned by Nike, the Jordan brand alone reported over $4.7 billion in revenue in 2021. When a new Jordan shoe is released, lines form in shoe stores worldwide for people to get a chance to buy the shoes. With rare Jordans going for thousands of dollars on different sneaker markets, the brand revolutionized the sneaker business.

Famous people all over the world wear Jordans. Spike Lee is known to wear colorful pairs courtside at Knicks games and donned golden Jordan shoes at the Oscar Awards. Schools affiliated directly with Jordan include Michael Jordan’s alma mater, the University of North Carolina, as well as the University of Michigan, the University of Oklahoma, the University of Florida, and UCLA. Jordan was also one of the companies to make extensive use of influencer marketing on Instagram to help market their products - something that competitors might want to take note of.

Detailed information:

Follower: 24.5M

Instagram: https://www.instagram.com/jumpman23
Website: https://www.nike.com/jordan

Puma is a famous fashion house founded in 1948 in Herzogenaurach, Germany. The logo of the brand is the image of a black panther jumping over the letter P in the brand name, which is extremely powerful and dynamic. As a sports fashion brand, Puma's products are often youthful, and comfortable and especially support the more effective movement. The main fashion line of the Puma brand is usually for sports fans and especially athletes. However, Puma also offers innovative designs that make the product more convenient for daily use for its customers.

Full influence power ahead at Puma Instagram! With Selena Gomez and other celebrities' collaboration, the company from Herzogenaurach has an Instagram institution (147.6 million followers!) as its driving force. In addition, there are big names such as Antoine Griezmann, Borussia Dortmund, and, most recently, the company's NBA comeback, which should give the US market some tailwind.

Detailed information:

Follower: 12.4M

Instagram: https://www.instagram.com/puma/
Website: https://us.puma.com/us/en

Dubbed the world's most innovative fashion brand, Under Armour impresses with three things: innovative products, and contracts with athletes of the calibre and size around the world. Under Armour's Cold Black product line with heat-reflecting technology keeps the wearer cool. With this product nature, Under Armour targets outdoor sports players.

Under Armour CEO Kevin Plank is notorious for his rousing and megalomaniac performances. The Baltimore-based company does not spill over on Under Armour Instagram either, as the more than 7 million followers of the brand founder in 1996 prove. This powerful sportswear brand has long-standing achievements in its Instagram influencers and digital marketing efforts.

Detailed information

Follower: 8.3M

Instagram: https://www.instagram.com/underarmour/

Website: https://www.underarmour.com/en-us/

New Balance is an American fashion shoe brand. Headquartered in Boston, Massachusetts, USA. This is a company specializing in the production of sports shoes from the US founded in 1906 by a British emigrant to America named William J.Riley. The New Balance brand has gradually been noticed and has made rapid progress, with certain successes. Today, the company also produces other types of fashion apparel. There are no more sneakers like before.

The Instagram account is New Balance's most popular social media account. They regularly post stories in the fashion community and update new product launches. Giving examples of members succeeding in their careers while wearing New Balance clothing will encourage the public to wear theirs more. In addition, the company also builds image and interaction on Instagram by collaborating with famous brands such as Stüssy, Stray Rats Casablanca, and Aries.

Detailed information:

Follower: 6.6M

Instagram: https://www.instagram.com/newbalance/

Website: https://www.newbalance.com/

While companies like FILA have more than 100 years of company history on their backs, Gymshark was founded in 2012 by teenagers around Ben Francis. Less than seven years later, the manufacturer and online retailer of fitness clothing and accessories have become a social media power with Gymshark Instagram's 3.07 million followers.

The appearance of Gymshark brought a new breeze to provide useful fashion products at extremely competitive prices. Considered a competitor to major brands such as Nike, Adidas, etc., after 7 years of operation, this brand has achieved remarkable achievements. Gymshark gym clothes use high-quality cotton with a high stretchability of up to 50-70% with long-term fixation of the fabric shape. Besides, the ability to absorb steam is high, there is no electrical charge, no lint or knots on the fabric surface, thin and light. This fabric has a high elongation similar to rubber and is much stronger and more durable, so it perfectly matches the functional needs of a gym suit.

Detailed information:

Follower: 5.8M

Instagram: https://www.instagram.com/gymshark/
Website: https://eu.gymshark.com/

In 1966, Douglas Tompkins and a few friends in the North Beach neighborhood of San Francisco, USA teamed up to form The North Face. At this time, the company only focuses on a rather small segment of mountaineers. Famous for its product lines of clothing, and specialized equipment for outdoor activities such as wind jackets, fleece jackets, shoes, and backpacks,... The North Face makes anyone who loves outdoor sports want to own it. With its own criteria for the brand, The North Face has created its own identity in this outdoor production industry.

The North Face has a joint corporate Instagram account, where there's a ton of interesting content to be learned and discovered. On Instagram, promotions for new and best-selling products are a common theme. The North Face Instagram collaborations like the hashtag #SheMovesMountains about Adventurous and courageous female climbers, that The North Face pursuits together with SportScheck, are well received by the Instagram community.

Detailed information:

Follower: 5.2M

Instagram: https://www.instagram.com/thenorthface/
Website: https://www.fwrd.com/mens-brand-the-north-face/a1379f/

Reebok's original company was founded in 1895 when it was a subsidiary of parent company J.W.Foster & Sons in the UK. It was born from the owner's desire to make a separate pair of running shoes for his sons to compete in. The Reebok brand wants to bring the characteristics of the gazelle into its products and also shows that the Reebok brand sports fashion brand is always a leading name in the field of fashion accessories, and sports equipment with Personalized designs, produced by cutting-edge technology.

On Reebok Instagram, the company relies on well-known brand faces, such as top model Gigi Hadid, who herself has 46.7 million followers. Reebok uses Instagram to promote the brand's unique spirit and values. Reebok's goal is to be able to build a community on social networks while continuing to spread its message and products further.

Detailed information:

Follower: 4.1M

Instagram: https://www.instagram.com/reebok/
Website: https://www.reebok.com/us

The company, which was founded in Italy, has had its headquarters in Seoul, South Korea, since 2007. The sporting goods manufacturer presents on the FILA Instagram page “filausa” as a lifestyle brand with a retro touch. The FILA brand was founded by two FIFA brothers in 1911 in Coggiola, Italy. By 1923, the brothers had expanded their joint venture and began to produce high-quality knitwear. Design in a youthful and dynamic style. Brand suitable for young people, when used brings comfort.

The company uses the best, high-quality materials to cherish the user's feet as best as possible. The line of clothing and accessories is designed for a wide range of sports activities and has good adhesion. Using materials with good absorbency, environmentally friendly, and not harmful to users' health. Therefore, it is widely accepted and used by green environment lovers.

Detailed information:

Follower: 2.4M

Instagram: https://www.instagram.com/filausa/

Website: https://www.fila.com/