Jordan

Jordan is perhaps the most well-known shoe brand in the world. Founded when basketball legend Michael Jordan created the Air Jordan 1 with Nike, the Jordan brand has grown into one of the biggest in the world. Though owned by Nike, the Jordan brand alone reported over $4.7 billion in revenue in 2021. When a new Jordan shoe is released, lines form in shoe stores worldwide for people to get a chance to buy the shoes. With rare Jordans going for thousands of dollars on different sneaker markets, the brand revolutionized the sneaker business.

Famous people all over the world wear Jordans. Spike Lee is known to wear colorful pairs courtside at Knicks games and donned golden Jordan shoes at the Oscar Awards. Schools affiliated directly with Jordan include Michael Jordan’s alma mater, the University of North Carolina, as well as the University of Michigan, the University of Oklahoma, the University of Florida, and UCLA. Jordan was also one of the companies to make extensive use of influencer marketing on Instagram to help market their products - something that competitors might want to take note of.

Detailed information:

Follower: 24.5M

Instagram: https://www.instagram.com/jumpman23
Website: https://www.nike.com/jordan