Top 10 Most Followed Beauty Brands on Instagram

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Instagram is a valuable platform for brands to promote their products and brands to consumers. Especially for cosmetic brands, this social network helps them ... read more...

  1. Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. In 2018, Forbes reported they valued the company at $800 million, and in March 2019, they respected the company at $900 million.


    Kylie Cosmetics heavily depends on social media for its marketing. As of August 2018, Jenner has the most followed Snapchat account and 164 million Instagram followers. Kylie Cosmetics also advertises daily on Instagram with verified the account @kyliecosmetics. The Instagram account currently has 25.5 million followers. They share popular beauty influences reviews, sales, new products, and many photos of Kylie Jenner using them. In November 2019, @kyliecosmetics on Instagram hit 22.4 million followers.


    Kylie Jenner said she created Kylie Cosmetics to give her fans access to the makeup products she loves and uses every day to make her look. Whether she is getting her makeup done with the glam team for a shoot or doing her makeup at home, she loves that makeup can make you feel confident and beautiful, and she wants to share that feeling with you guys.


    Detail information:

    Instagram: https://www.instagram.com/kyliecosmetics/

    Website: https://kyliecosmetics.com/

    Kylie Cosmetics
    Kylie Cosmetics
    Kylie Cosmetics
    Kylie Cosmetics

  2. Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience.


    Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularized through customer relationships with some of the world's most recognizable faces, the "brow revolution" she ignited has become a landmark contribution to beauty history. In 2014, ABH debuted its new color makeup line on Instagram. The customer's education relationship focused on which product brand is known, artistry, and responsiveness in delivering the ultimate polished look. ABH has received-wide recognition for digital innovation and numerous accolades for cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick products.


    ABH products are available at anastasiabeverlyhills.com, Dillard's, Macy's, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH is committed to cruelty-free product formulation, testing, and development.


    Anastasia Beverly Hills' Instagram account owns 19.4 million followers 14,736 posts attracting thousands of interactions for each post every day. Instagram is an effective advertising tool of ABH, helping to bring many customers to its revenue.


    Detail information:
    Instagram:
    https://www.instagram.com/anastasiabeverlyhills/

    Website: https://www.anastasiabeverlyhills.com/

    Anastasia Beverly Hills
    Anastasia Beverly Hills
    Anastasia Beverly Hills
    Anastasia Beverly Hills
  3. Meet the Ford twins, two Indiana farm gals turned successful models & makeup artists. They moved to San Francisco to take on a new approach to beauty. In 1976, they opened a casserole cafe tails a makeup shop.


    Who better to spread the legacy of laughter & fun than the daughters and nieces of Jean & Jane Ford co-founders? Maggie & Annie Ford Danielson have beauty in their blood! The new sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities.


    Benefit Cosmetics US's outstanding product lines include concealer, mascara, lip balm, eyeliner, makeup tools, and many other exceptional makeup products. In particular, with a fairly reasonable price for all users, this cosmetic company has won a lot of attention from customers. It is always one of the most popular cosmetic brands today.


    Benefit Cosmetics US owns an Instagram account of up to 9.9 million followers, with more than 10,000 posts attracting a lot of interaction from interested people. On average, each post will have about 3,000-4,000 likes and thousands of comments about their cosmetic products. Instagram has always been a valuable tool for promoting new product lines to the public.


    Detail information:

    Instagram: https://www.instagram.com/benefitcosmetics/
    Website: https://www.benefitcosmetics.com/en-us

    Benefit Cosmetics US
    Benefit Cosmetics US
    Benefit Cosmetics US
    Benefit Cosmetics US
  4. NARS Cosmetics is a French cosmetics and skincare company founded by makeup artist and photographer François Nars in 1994. The cosmetics line began with twelve lipsticks sold at Barneys New York. Since then, NARS has created various multi-use beauty products and is now a subsidiary of Shiseido. NARS mainly sells in department stores in about 30 countries, including the Americas, Europe, Japan, and Southeast Asia.

    François Nars was born in Tarbes in the South of France and grew up derived by his mother Claudette and her collection of designer clothes. She also helped him acquire his first job as an assistant to some of Paris' top makeup artists. After graduating from Carita Makeup school in Paris, Nars moved to New York in 1984 and became known for his love of color and modern style. He also worked with photographer Steven Meisel and hairstylist Oribe Canales. They produced many magazine editorials in American Vogue, Vogue Italia, and Elle in the eighties and nineties.

    In 1994, Nars launched NARS Cosmetics. Although they sold the company to Shiseido in 2000, Nars remains artistic director, in-house photographer, and copywriter for his brand.

    Cosmetic product lines such as foundation, concealer, lipstick, eyeshadow palette, blush, and many new product lines are introduced by NARS every year. In particular, the foundation line with great coverage oil control feels soft and smooth, like not using any cosmetics on the face. It made Nars firmly stand as one of the top brands in cosmetics for many years.

    NARS Cosmetics
    owns an Instagram account with 8.5 million followers, with over 5,000 posts. Each post brings in thousands of likes and customer comments for the NARS product. Attracting millions of followers worldwide, NARS has become one of the most famous brands and many consumers trusts.

    Detail information:

    Instagram: https://www.instagram.com/narsissist/

    Website: https://www.narscosmetics.com/

    NARS Cosmetics
    NARS Cosmetics
    NARS Cosmetics
    NARS Cosmetics
  5. Ulta Beauty, Inc. is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and hair care products. Each store also has a beauty salon. As of 2019, Ulta had stores in 48 states. Most Ulta Beauty stores are located in the East Coast region and California.

    Ulta Beauty
    offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its brands of beauty products and fragrances. They sell MAC Cosmetics, Kylie Cosmetics, and ColourPop cosmetics. Connected to each store is a hair and beauty salon that offers haircuts and coloring, skin and facial treatments, manicures, eyebrow treatments, and makeup applications.

    Ulta Beauty's
    sales were $713.8 million for the first quarter ending in May 2014. At the end of the second quarter ending in August 2014, Ulta Beauty reported total sales by 22.2 percent, and comparable store sales increased by 9.6 percent. As of February 2, 2019, net sales for Ulta Beauty have increased by 9.7% to $2,124.7 million.

    Owning an Instagram account of up to 6.7 million followers, Ulta Beauty attracts thousands of interactions for each post. It is also one of the useful platforms to help the company promote its products and services to users. The account contributes significantly to the company's revenue. Its Instagram account is elaborately designed with eye-catching colors, containing quality posts about product uses reviews from people who have used the product.


    Detail information:

    Instagram: https://www.instagram.com/ultabeauty/

    Website: https://www.ulta.com/

    Ulta Beauty
    Ulta Beauty
    Ulta Beauty
    Ulta Beauty
  6. Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990. In 1997, a secondary brand called Bath & Body Works at Home was launched. Two years later, the company launched the White Barn Candle Company, specializing in selling scented candles.

    In November 2006, Bath & Body Works launched its first television commercial advertisement. As of January 28, 2006, Net sales were $2.3 billion, significantly higher than all L Brands companies other than Victoria's Secret. Bath & Body Works operates more than 1,900 stores. In October 2010, it opened its first stores outside North America in Kuwait by the franchise giant M.H. Alshaya.

    We are no stranger to shower gels, body lotions, body mists, and scented candles from Bath & Body Works. It brings natural scents, with a background of fragrant, fresh flowers. Bath & Body Works immerses users in a fragrant flower garden, sometimes the seductive bouquet of roses, sometimes the freshness of oranges, lemons, and tropical fruits.

    Bath & Body Works
    owns an Instagram account with 6.7 million followers, with more than 6,000 posts. It is undeniable that the brand's hotness when each post receives thousands of likes and positive comments from consumers. The account helps Bath & Body Works catch customers' needs when directly receiving comments and reviews to improve quality and create many scents for products each season.

    Detail information:

    Instagram: https://www.instagram.com/bathandbodyworks/

    Website: https://www.bathandbodyworks.com/

    Bath Body Works
    Bath Body Works
    Bath Body Works
    Bath Body Works
  7. It is one of the world's leading luxury fashion brands founded by Coco Chanel (Gabrielle Chanel) in 1909 in Paris, France. Chanel must be a name that is not strange to many people. However, in addition to being the hegemon in the fashion industry, Chanel also invaded the beauty field and achieved a lot of success. Up to now, for a long time, Chanel cosmetics have always held a firm position in the high-end beauty market, loved and trusted by many ladies.

    In 1924, along with the perfume "Societe des parfums Chanel," the first cosmetic line including lipstick and powder under the Chanel brand was born. Chanel cosmetics officially opened the market with many different product lines. Chanel's famous decorative lines must include skincare products, moisturizers, serums, and makeup removers. Many consumers use makeup products such as foundation, cushions, lipstick, and primer.

    Own an Instagram account with up to 4.8 million followers, with nearly 2,000 posts. Each Chanel post receives a lot of attention from customers, with thousands of likes and comments. Chanel's Instagram account is elaborately designed, with representative models and delicately photographed products. The primary color tones are black, white, and red, giving a luxurious and elegant look worthy of the number one brand in the fashion industry.

    Detail information:

    Instagram: https://www.instagram.com/chanel.beauty/

    Website: https://www.chanel.com/us/makeup/

    Chanel Beauty
    Chanel Beauty
    Chanel Beauty
    Chanel Beauty
  8. Fenty Beauty is a cosmetics brand launched on September 8, 2017, by Rihanna. The brand is famous for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The original foundation launch included 40 shades since expanded to 50. Fenty Beauty concealer consists of 50 shades offering a wide variety to all skin types. The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market. Fenty Beauty was named one of Time magazine's best inventions of 2017.

    Fenty Beauty
    recorded $72.0 million in earned media value in the brand's first month, ahead of other high-profile brands like Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty, and NYX. Also, in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube.

    Within one month of release, Fenty Beauty's sales were valued at $72 million, and sold-out products were widely reported, with darker foundation shades, particularly in demand. In the UK, the line became Harvey Nichols's biggest beauty launch ever. In September, the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%.

    Owning an Instagram account of up to 11,1 million followers, Fenty Beauty attracts thousands of interactions for each post. It is also one of the useful platforms to help the company promote its products and services to users. The account contributes significantly to the company's revenue. Its Instagram account is elaborately designed with eye-catching colors, containing quality posts about product uses reviews from people who have used the product.


    Detail information:

    Instagram: https://www.instagram.com/fentybeauty/

    Website: http://fentybeauty.com/

    Fenty Beauty
    Fenty Beauty
    Fenty Beauty
    Fenty Beauty
  9. MAC Cosmetics, stylized as M·A·C, is an American cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo. The headquarters in New York City became a subsidiary of Estée Lauder Companies in 1996. MAC is an acronym for Makeup Art Cosmetics.

    MAC Cosmetics
    is named one of the top three global makeup brands, with an annual turnover of over $1 billion, and 500 independent stores, with over thirty stores in France. Professional makeup artists run all stores. MAC is an official makeup brand used to create makeup for movie actors. The most popular products by the brand are Studio Fix Fluid and Ruby Woo Lipstick.

    MAC
    products are always very warmly welcomed by makeup enthusiasts. Products such as lipstick, foundation, primer, powder, cushion, eyeshadow, blush, and many more product lines of the MAC were released to the company.

    MAC Cosmetics'
    Instagram account has a massive following of 24.4 million people, with more than 11,000 posts. Earn thousands of likes and positive comments about the products that the company posts on the account. The account is designed to be eye-catching incredibly stylish; each post will be a customer's experience when using the product or to promote new product lines to customers.


    Detail information:

    Instagram: https://www.instagram.com/maccosmetics/

    Website: https://www.maccosmetics.com/

    M.A.C Cosmetics
    M.A.C Cosmetics
    M.A.C Cosmetics
    M.A.C Cosmetics
  10. Christian Dior SE is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, commonly known as Dior. He also heads LVMH, the world's largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

    In 1947, Dior launched the first perfume line called Miss Dior. In 1953, the first cosmetic line of the Dior brand was born with a lipstick collection called Rouge Dior. According to Christian Dior, red is the color that symbolizes the beauty of women, and he created eight shades of red that, according to him, every woman can choose a suitable lipstick. Currently, Rouge Dior owns more than 1,500 different tones, but red is still the primary source of endless inspiration. Color gamut number 9, later renamed 999, is one of the original colors invented by Dior.

    Cosmetic product lines such as foundation, concealer, lipstick, eyeshadow palette, blush, and many new product lines are introduced by Dior every year. In particular, the foundation line with great coverage oil control feels soft and smooth, like not using any cosmetics on the face. It made Dior firmly stand as one of the top brands in cosmetics for many years.

    Dior Beauty
    owns an Instagram account with 9.3 million followers, with over 621 posts. Each post brings in thousands of likes and customer comments for the Dior product. Attracting millions of followers worldwide, Dior has become one of the most famous brands and many consumers trusts.


    Detail information:

    Instagram: https://www.instagram.com/diorbeauty

    Website: https://www.dior.com/en_us/makeup/new-makeup

    Dior Beauty
    Dior Beauty
    Dior Beauty
    Dior Beauty




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