Advice That Sticks
Dr. Moira Somers is a pioneer in the field of financial psychology and financial change. Dr. Somers, a neuropsychologist, professor, and executive coach, combines the science and art of giving advice with practical wisdom and wit. She works with financial professionals and organizations all over the world to equip them with easy-to-implement advice that captures clients' hearts and minds through her popular keynote addresses and follow-up seminars.
The advice is sound, and the client appears eager, but then... Nothing occurs! This is all too often the experience that financial professionals have on a daily basis. When good recommendations are not followed through on, clients' well-being suffers, opportunities are lost, and the professional relationship becomes strained.
Advice that Sticks addresses the issue of financial noncompliance. This book, written by a neuropsychologist and financial change expert, examines the five major factors that influence whether a client will follow through on financial advice. Individual client psychology, as well as sociocultural and environmental factors, general advice characteristics, and specific challenges pertaining to the emotionally charged domain of money, all play a role in non-adherence. Perhaps most surprising is the degree to which advice-givers themselves can sabotage implementation. A large portion of noncompliance is the result of avoidable errors made by financial professionals and their teams.
Her extensive clinical and consulting experience is combined with research findings from positive psychology, behavioral economics, neuroscience, and medicine. What emerges is a thoughtful, humorous, but most importantly practical guide for anyone who makes a living by providing financial advice. It will become a must-have resource for anyone working with clients at all levels of wealth.
Author: Moira Somers
Link to buy: https://www.amazon.com/gp/aw/d/1788602382/
Ratings: 4.4 out of 5 stars (from 92 reviews)
Best Sellers Rank: #2,409,896 in Books
#471 in Financial Services Industry
#1,752 in Wealth Management (Books)
#3,386 in Popular Applied Psychology
