Air Transportation: A Management Perspective 7th Edition
"Air Transportation: A Management Perspective," now in its Seventh Edition, by John Wensveen is a tried-and-true textbook that provides a thorough introduction to the theory and practice of air transportation management. In addition to outlining the foundations, this book now brings the reader to the cutting edge of the discipline, forecasting future issues the industry may encounter and urging the reader to think deeply about the decisions a management makes. The Seventh Edition updates the content with a new introductory chapter titled 'The Airline Industry: Trends, Challenges, and Strategies,' which sets the backdrop for everything that follows within the book, and a new part inside 'International Aviation' that investigates the new airline business models.
New and updated content has been incorporated throughout the book, presenting a more global viewpoint. The presentation is straightforward and reader-friendly, organized in precisely focused segments and approachable chunks. "Air Transportation: A Management Perspective 7th edition" is appropriate for nearly all aviation curricula that include business and management. Its student-friendly structure and style make it ideal for modular courses and distance-learning programs, as well as self-directed learning and continuous personal professional development.
Author: John G. Wensveen
Link to buy: https://bom.so/EVrRdv
