Alpyn Beauty

Kenda Kolb Butler, a long-time beauty industry veteran, founded Alpyn Beauty after relocating from New York City to Jackson Hole. Working in a skincare spa, she saw a need for products that actually worked and was inspired to create the line using the incredible plant-based ingredients available in her local area. As a result, the brand focuses on "wildcrafted active," which is all harvested sustainably in Wyoming. It's also a clean brand, having won the Eco Beauty Award on multiple occasions.

Byrdie Editorial Director Faith Xue recommends this wash to everyone, thanks to its ability to both effectively remove makeup and actually cleanse your skin. It exfoliates ever-so-gently with a blend of AHAs and fruit enzymes, though it also contains hyaluronic acid, so your complexion never feels stripped. Bonus points for the subtle floral-citrus scent and fun-to-use frothy formula.

Sustainability is in their blood. Everything they do, from how they harvest their wild plants to who they collaborate with, must have a direct and positive impact on the environment—and your skin. They donate a portion of each purchase to the Grand Teton National Park Foundation's rewilding efforts, which include restoring over 5000 acres of native grassland, which is critical for the diversity and abundance of plants and wildlife species such as elk, bison, and moose. So far, their contribution has assisted in the rewilding of over 1000 acres.

Pros:

• Gentle exfoliator
• Creamy texture
• Vegan

Cons:

• Doesn't lather well

Price at time of publish: $36
Key Ingredients: Glycolic acid, lactic acid, papaya and pomegranate enzymes

Size: 4 oz.

Cruelty-Free: Yes

Byrdie Clean: Yes

Website: alpynbeauty.com