The Ordinary

The Ordinary is a brand established in Canada in 2013 under the parent company DECIEM. The brand The Ordinary has really exploded in popularity since the end of 2016 until now, it is still sought after by many cosmetic believers. The Ordinary makes a difference in the cosmetics industry because of the unique value created by the late founder of the company - Brandon Truaxe. The Ordinary is known around the world as a pioneer in the beauty industry for its integrity and simplicity, both in terms of raw materials and ingredients.

The Ordinary brand owns a diverse product line of 60 products. The products of The Ordinary all possess the most minimalist ingredient list in the cosmetic industry, using only the necessary and uncomplicated compounds for skin care, which explains the brand name "The Ordinary" – "Normal thing". Besides foundation and sunscreen, The Ordinary is most famous for its "delicious", "tonic" and "cheap" serum products.

Retinol is a tried-and-true powerhouse, with the ability to do everything from stimulate collagen production to clear up breakouts, but it’s notoriously irritating. That’s why they appreciate that The Ordinary offers it in several different concentrations to help your skin gradually acclimate, all coupled with hydrating squalane. This is the lowest, a top choice for retinol newbies.

Pros:

• Affordable
• Non-irritating
• Evens skin tone and texture

Cons:

• May be too mild for those who frequently use retinol products

Price at time of publish: $8
Key Ingredients: Retinol, squalane

Size: 1 oz.

Cruelty-Free: Yes

Byrdie Clean: Yes

Website: theordinary.com/en-us?