American Marketing Association

The American Marketing Association (AMA) is a professional organization that focuses on the education and development of marketing professionals. One of the key areas of focus for the AMA is digital analytics.

Digital analytics refers to the process of measuring, analyzing, and interpreting data from websites, social media, email marketing campaigns, and other digital marketing channels. This information is used to optimize marketing strategies, improve customer experiences, and drive business growth.

The AMA provides a wealth of resources to help marketers develop their digital analytics skills. They offer webinars, training courses, and certification programs that cover topics such as data analytics, web analytics, and social media analytics. These resources are designed to help marketers gain a deeper understanding of digital analytics and how it can be applied to their marketing efforts.

In addition to providing educational resources, the AMA also supports research efforts in the field of digital analytics. The organization publishes research reports and surveys that provide insights into the latest trends and best practices in digital analytics. These reports help marketers stay on top of the latest developments in the field, and inform their strategies and decision-making processes.

Website: https://www.ama.org/