Atomic

Atomic, an Austrian ski brand with a rich history, has solidified its position as a leading manufacturer of high-quality technical skis. In 1988, engineer Rupert Huber revolutionized the market by introducing the world's first Atomic powder ski, aptly named Powder Magic. This groundbreaking design drew inspiration from snowboards, showcasing Atomic's commitment to innovation and pushing boundaries.

Since its acquisition by Amer Sports in 1994, Atomic has continued to thrive and excel in the production of skis. Today, the brand remains a prominent player in the industry, catering to experienced athletes seeking to race, conquer on-piste challenges, or embark on thrilling backcountry adventures.

Atomic's commitment to performance is evident in their freeride line, exemplified by the exceptional Bent Chetler 100 ski. Developed in collaboration with legendary athlete Chris Benchetler, this all-mountain design delivers a truly exhilarating experience. Whether carving through the park, cruising on groomers, or navigating tree runs, the Bent Chetler 100 offers a perfect blend of fun and versatility.

Founded: 1955

Headquarters: Salzburg, Austria

Website: https://www.atomic.com/en-us

Facebook: https://www.facebook.com/ATOMICSKIING/

Instagram: https://www.instagram.com/atomicski/