Elan
Located in Begunje, Slovenia, Elan is a renowned ski brand with a rich history spanning over 75 years. Visitors can explore the world's first ski producer museum dedicated to Elan, gaining insights into their legacy. One of the brand's most recognizable figures in North America is ski icon and ambassador Glen Plake, known for his distinctive mohawk hairstyle.
Elan's origins trace back to a time when they crafted tools used by Slovenians in their resistance against the Nazis. These tools later played a significant role in helping athlete Ingmar Stenmark secure numerous victories in the 1986 World Cup, setting a remarkable record of 86 wins on Elan skis.
For the past 17 years, Elan has prioritized creating skis tailored to women's needs. The W Studio initiative embodies this approach, involving women at every stage of ski development, from concept to shelf placement. As one of the best ski brands, Elan has also made significant strides by appointing Melanja Korošec as the Global Product Director, emphasizing the inclusion of women in key roles at the company's factory.
Founded: 1945
Headquarters: Begunje, Slovenia
Website: https://elanskis.com/
Facebook: https://www.facebook.com/ElanSkis/
Instagram: https://www.instagram.com/elanskis/