Aveda

Aveda is a pioneering salon shampoo brand committed to sustainability, natural ingredients, and holistic beauty. The brand was founded in 1978 by Austrian-born Horst Rechelbacher, a hairstylist and environmentalist who envisioned creating hair care products that harmonized with nature and promoted overall well-being.

Drawing inspiration from Ayurveda, an ancient Indian holistic healing system, Aveda's philosophy revolves around the belief that beauty is achieved through a balance of physical, mental, and spiritual well-being. This principle became the cornerstone of the brand's mission to provide high-performance hair care products while nurturing environmental responsibility.

Aveda's formulations are crafted with naturally derived ingredients, ethically sourced botanicals, and essential oils that deliver exceptional results while respecting the planet. The brand's commitment to sustainability extends to eco-friendly packaging, responsible sourcing, and initiatives that support local communities and global environmental causes.

With a focus on education and collaboration with professionals, Aveda empowers hairstylists to embrace the art of caring for its clients' hair and overall well-being. Over the years, Aveda has evolved into a globally recognized and beloved salon brand.

Founded: 1978

Headquarters: Minnesota, United States

Website: https://www.aveda.com/

Instagram: https://www.instagram.com/aveda/