It's a 10

It's a 10 is a popular salon shampoo brand that has gained widespread recognition for its high-performance hair care products. The brand was founded in 2004 by Carolyn and Scott Cagle, a couple passionate about creating innovative solutions for common hair care challenges.

The name "It's a 10" stems from the brand's core belief that its products can deliver ten essential benefits to the hair with every use. With a mission to simplify hair care routines while providing exceptional results, It's a 10 set out to create multi-functional products that address a range of concerns in one bottle.

From the beginning, It's a 10 distinguished itself by offering salon-quality products that cater to all hair types and textures. Their formulations are designed to nourish, strengthen, repair, and protect hair, helping individuals achieve healthy, lustrous, and manageable locks.

The multi-functional benefits of It's a 10 shampoos are one of its most notable qualities. Each product is designed to deliver a range of essential benefits to the hair, from nourishing and repairing to adding shine and reducing frizz. This simplicity has made users’ hair care routine more manageable, as they can achieve multiple results with one product.

Founded: 2004

Headquarters: Florida, United States

Website: https://itsa10haircare.com/

Instagram: https://www.instagram.com/itsa10haircare/