B2W

B2W is a Latin American online retail company formed by the combination of Americanas.com and Submarino.com. Lojas Americanas is the majority shareholder, owning around 60% of the new firm, with the remaining 40% being a free float.

At the time of the merger, the new business had around a 50% market share in Brazil's online sales industry, and it has aspirations to expand across different distribution channels in order to compete with larger corporations in traditional retail.

Amazon, Cnova, Walmart, and Mercado Libre are just a few of B2W's competitors in Brazil. Submarino.com, Americanas.com, Shoptime, and Soubarato are some of B2W's websites.

B2W launched the Marketplace in Submarino in late 2013, with plans to expand to Americanas and Shoptime in 2014. The marketplace has a revenue of more than R$ 4,5 billion in 2017.

Founded: 2006
Country: Brazil
Website: ri.b2w.digital