Baidu

Baidu is definitely one of the most used search engines. With a market share of over 63%, Baidu is by far the most popular search engine in China. In China, Baidu is the most widely used search engine. It was created in 2000. The search engine has a white background, blue links, and green URLs, and it resembles Google in appearance (apart from being in Mandarin). Similar to Google, Baidu wants to add more advanced elements to the SERPs. Baidu is an excellent choice to take into consideration if you're interested in appealing to the Asian market. According to Wikipedia, Baidu serves billions of search requests every month, and its market share is rapidly growing.

But, the search engine restricts websites that support democracy and filters some photos. If you're comparing search results, Google will have a longer list of outcomes. Although being accessible from anywhere in the world, Baidu is only available in Chinese. For multinational companies, opening a PPC account with Baidu is not a straightforward procedure. It appears to be far more difficult to register for Baidu pay-per-click through the Chinese government than for Google Adwords. Baidu requires payment conversions through the Chinese currency in addition to registration with China in order to start a PPC campaign, which can be more challenging to track and understand as marketers and business owners try to understand cost-per-click and other merits of campaign success or failure. Although not impossible, such tracking is occasionally only trickier than its Google equivalent.