Blue Buffalo

Blue Buffalo is the leader in high quality, all-natural pet feed, founded in 2003 in Wilton, Connecticut. Strong advertising and marketing efforts, as well as a steady supply of new items, have helped the firm achieve double and triple-digit yearly growth over the last several years. Blue Buffalo is the only pet food company that advertises on television while simultaneously employing over 1,500 in-store product consultants who educate pet owners on the features and advantages of their products. The firm offers its goods through PetSmart, Petco, and Pet Supplies Plus, as well as over 10,000 neighborhood retailers around the country.

Blue Buffalo claims to be the fastest-growing major pet food manufacturer in the United States, and to be the market leader in the Wholesome Natural sector. Currently, they control around 6% of the pet food industry in the United States.

BLUE, Basics, Wilderness, Freedom, Life Protection Formula, Naturally Fresh, and LifeSource Bits are among the Blue Buffalo brands covered.

Founded: 2003
Headquarters: Wilton, CT
Website: https://bluebuffalo.com/