Blue Ocean Strategy

W. Chan Kim and Renee Mauborgne are Codirectors of the INSEAD Blue Ocean Strategy Institute and Professors of Strategy at INSEAD. They are the authors of the New York Times and Wall Street Journal bestsellers BLUE OCEAN SHIFT and BLUE OCEAN STRATEGY, which is widely regarded as one of the most iconic and influential strategy books ever published. Blue Ocean Strategy has sold over 4 million copies, is available in 46 languages, and is a best-seller on five continents.

W. Chan Kim and Renee Mauborgne, global premier management thinkers, challenge everything you thought you understood about the requirements for strategic success in this perennial classic, embraced by businesses and sectors worldwide. Blue Ocean Strategy, widely regarded as one of the most classic and influential strategy books ever written, contends that ruthless competition culminates in nothing more than a bloody red ocean of rivals fighting over a decreasing profit pool. Based on a review of 150 strategic movements (covering more than 100 years and 30 industries), the authors believe that developing "blue oceans", untapped new market spaces ripe for growth, is the key to long-term success.

Blue Ocean Strategy provides ideas and methods that any firm may utilize to construct and capture their own blue seas, as well as a methodical approach to rendering the competition obsolete. This enlarged edition contains:

• The writers have added a new preface: "Help! My Ocean Is Turning Red"
• All instances and examples in the book have received red updates, bringing their tales up to date.
• Two new chapters, as well as an extended third, address the most pressing topics readers have posed over the last decade: Alignment, Renewal, and Red Ocean Traps.

This bestseller book charts a bold new path to winning the future, upending standard thinking about strategy. Consider this your road map to establishing uncontested market space and rendering the competition obsolete.

Author: W. Chan Kim and Renee Mauborgne

Link to buy: https://www.amazon.com/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/

Ratings: 4.6 out of 5 stars (from 3616 reviews)

Best Sellers Rank: #3,477 in Books

#1 in Industrial Marketing (Books)

#1 in Industrial Management & Leadership

#1 in Global Marketing (Books)