Business Model Generation
Alexander Osterwalder is a speaker, workshop facilitator, and strategy consultant who has worked with organizations in 20 countries across all continents.
Yves Pigneur, PhD, is a management professor and the director of the Information Systems Institute at the University of Lausanne in Switzerland. He has taught at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and the University of British Columbia in Vancouver as a visiting professor.
Business Model Generation is a how-to guide for visionaries, game changers, and challengers who want to defy outdated business models and create tomorrow's firms. If your organization needs to adapt to harsh new realities but lacks a strategy to stay ahead of your competition, you need Business Model Generation.
The book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools and makes them easy to implement in your organization. It was co-created by 470 "Business Model Canvas" practitioners from 45 countries. It discusses the most common Business Model patterns and helps you reinterpret them for your particular environment, based on insights from top business thinkers. You will learn how to understand, build, and implement a game-changing business model or how to assess and renovate an existing one. Along the route, you'll have a far better understanding of your customers, distribution channels, partners, revenue streams, costs, and core value offer.
Business Model Generation includes practical innovation approaches utilized by major consultants and corporations around the world, such as 3M, Ericsson, Capgemini, Deloitte, and others. It is intended for those who are willing to forsake old ways of thinking and embrace new methods of value creation: executives, consultants, entrepreneurs, and leaders from all organizations. If you're willing to break the rules, you're part of "the business model generation!"
Author: Alexander Osterwalder and Yves Pigneur
Link to buy: https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/
Ratings: 4.6 out of 5 stars (from 3426 reviews)
Best Sellers Rank: #8,592 in Books
#10 in Strategy & Competition
#14 in Strategic Business Planning
#22 in Systems & Planning
