BrandingPays
Karen Kang is a well-known brand strategist and the founder and CEO of BrandingPays LLC, a company that specializes in corporate and personal branding. She has taught the innovative BrandingPaysTM System for personal branding to thousands of professionals.
Globalization and social media have shrunk the world, connected it, and made it much more competitive. The world has evolved. Have you done so? You must rethink your personal brand if you lack the bundle that will propel you to the next level of your job. BrandingPays(TM), a practical guide to strategic personal branding, can assist you in refocusing your abilities and expertise in order to be the greatest candidate for the job, career, and company possibilities that you seek. The step-by-step BrandingPays technique has been validated in Fortune 500 organizations and renowned business schools, making it ideal for professionals, entrepreneurs, and college students. Karen Kang, a former partner at Regis McKenna Inc., expands on concepts and practices from the famed marketing firm that built and launched the Apple brand.
Karen Kang, the author of this ground-breaking book, demonstrates how to:
- Set yourself up for the finest opportunity.
- Communicate your distinct value clearly.
- Combine your "cake" and "icing" for a powerful brand.
- Make use of the influencers who can help your reputation grow.
- Create a Brand Action Plan for both online and offline success.
BrandingPays is jam-packed with templates, charts, and action lists that will help you "Bake the Cake, then Ice It," as well as inspiring real-life examples, many of which come from under-represented groups in top business leadership. Whatever your issues are, BrandingPays will assist you in developing your formula for effective branding.
Author: Karen Kang
Link to buy: https://www.amazon.com/gp/aw/d/0988437503/
Ratings: 4.5 out of 5 stars (from 146 reviews)
Best Sellers Rank: #795,040 in Books
#3,933 in Job Hunting & Career Guides
#10,450 in Personal Finance (Books)
