The Charisma Myth
Olivia Fox Cabane has given talks at Stanford, Yale, Harvard, MIT, and the United Nations, among other places. Her clients as an executive coach to Fortune 500 executives include Google, Deloitte, and Citigroup. She writes a regular Forbes column and has appeared in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.
The charisma myth holds that charisma is a basic, inborn quality that you either have or don't (Bill Clinton, Steve Jobs, Oprah). But, as Olivia Fox Cabane illustrates, this is just not the case. Anyone can learn and improve charismatic actions.
Cabane breaks down charisma into its constituent parts, using procedures she developed for Harvard and MIT. Being more charming does not imply changing your core personality. It involves implementing a set of specialized routines that complement your existing personality.
The Charisma Myth teaches you how to be more influential, persuasive, and inspiring. Among the best books every key account manager should read, the book is a quick read that seamlessly blends stories and studies, methods and applications, approaches and practices.
Author: Olivia Fox Cabane
Link to buy: https://www.amazon.com/gp/aw/d/1591845947/
Ratings: 4.5 out of 5 stars (from 1985 reviews)
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