Burberry

Burberry was founded by Thomas Burberry in 1856 in Basingstoke, Hampshire. This is one of the luxury and profitable clothing brands. The Burberry logo is an image of a knight riding a horse with a flying flag with the words "Prorsum" in Latin meaning "Forwards". The image of a horseman riding a horse forward carries the psychological meaning of the medieval knights who were always ready to fight. This is also the implication of Burberry's orientation to become one of the pioneering fashion brands. The shield of the knight on his arm is shaped like a "B", representing the name of the brand "Burberry", and we can also see that image on the flag in flight. The shield is an image of protection, implying that Burberry protects you from dense foggy gases – a particular type of British climate (another cause of fog is due to the industrial revolution). industry in this country). Why choose "knight" as the avatar? That's because from the British point of view, the image of "Knight" represents pride, purity and nobility and also because Burberry was born during the height of the British Empire - a powerful force. and influence around the world in the early 20th century.

Burberry had its first brand logo change in 1999, when the brand name dropped the "s" from the original name "Burberrys" by the hand of Fabien Baron. The main colors of the logo are black and white, representing elegance, strength and durability. Burberry's font is similar to Dell Didot Bold's but is flatter and wider, and less patterned, than Didot Bold. This font has been kept by the company to this day since the 1900s.