CHANEL
Chanel is one of the largest fashion empires in the world specializing in product lines such as jewelry, perfume, clothes, bags, accessories... Chanel was founded in 1910 by Coco Chanel - talented woman and founder of the company.
Chanel brand logo was introduced to the public in 1925 with the image of two interlocking Cs. The Chanel logo is derived from Coco Chanel's very name, this is a short spelling of the two Cs in her name. It shows respect and tribute to the founder of this brand.
The font chosen by Chanel to design its logo is the classic uppercase sans-serif font. The use of two identical Cs but with their backs to each other creates a harmonious balance each time they appear. It is also a way to show the strength of Chanel.
Three main elements in the brand logo: the shape of the logo, yellow and black; accurately conveyed the emotion and sophistication of Coco Chanel through the logo. While black represents luxury, mystery and power, yellow represents courage, wisdom, passion, wealth, charm and prosperity. Coco Chanel's calculation for fashion has been clearly shown through this brand's logo. Today, the Chanel brand logo is also used in design schools because of the golden ratio it achieves.
