BxH (BlackEyePatch)

An intriguing enigma within Tokyo's streetwear landscape, BxH (BlackEyePatch) burst onto the scene in 2015. Labeled as the “mysterious sticker brand,” BxH operates with a cloak of anonymity that only accentuates its allure. At its core, BlackEyePatch mirrors the underground subcultures and pirate radio scenes of the early 2000s, serving as a time capsule of an era marked by rebellion and innovation.

The brand's aesthetic can be likened to a visual mixtape, borrowing snippets from various cultures and eras. While many brands lean towards either minimalism or extravagance, BlackEyePatch fluidly oscillates between both. Key pieces feature intricate detailing, such as embroidered patches, reminiscent of DIY punk aesthetics, and motifs inspired by early internet and tech graphics. The essence of the brand is its continuous nod to a bygone era, where the early digital age met the rawness of street culture.

When exploring BlackEyePatch's product range, it's evident that they're not just clothing items but conversation pieces. Their signature track pants, for instance, are adorned with an array of patches, each telling its own story. Similarly, their tees, while seemingly simple, often carry hidden references, requiring a keen eye to decipher. Beyond the aesthetics, BlackEyePatch places a heavy emphasis on the quality, crafting products that cater to the rigorous demands of both skaters and streetwear enthusiasts. The brand's pricing strategy places it in the premium segment, justified by its unique designs and the meticulous craftsmanship that goes into each piece.

• Founded: 2015
• Headquarters: Tokyo, Japan
• Official website: https://blackeyepatch.com/
• Instagram: https://www.instagram.com/blackeyepatch/