RULER

Nestled in the heart of Fukuoka is a brand that, over the years, has cemented its position as a quintessential part of Japan's streetwear and skateboarding narrative - RULER. Founded in 1996, RULER embarked on its journey long before the streetwear explosion, thereby playing a pivotal role in shaping the scene in its initial days. Grounded in its deep appreciation for skateboarding, the brand seamlessly intertwines function with fashion, creating pieces that resonate with both skaters and fashion-forward urbanites.

RULER's design ethos encapsulates a harmonious marriage of functionality and aesthetics. With its origins deeply rooted in the skate culture, practicality forms the cornerstone of its design approach. This practical bent does not compromise its style, however. Utilizing earthy tones juxtaposed with splashes of vibrant colors, RULER's pieces often pay homage to the 90s era, reflecting nostalgia while ensuring contemporary relevance. Moreover, the brand frequently integrates motifs inspired by nature, particularly elements symbolic of Fukuoka's scenic landscapes, into its designs.

A dive into RULER's diverse catalog showcases their meticulous attention to detail. Their signature cargo pants, equipped with multiple pockets, resonate with the skater's need for functionality, yet exude an urban ruggedness appealing to the streetwear enthusiasts. Jackets and hoodies, often adorned with intricate embroidery and graphics, stand testament to RULER's commitment to quality and craftsmanship. While their apparel celebrates a retro vibe, they never compromise on materials, ensuring each piece withstands the test of time and the rigors of skateboarding. Positioned in the mid-range pricing bracket, RULER strikes the perfect balance, offering premium quality without burning a hole in the pocket.

• Founded: 1996
• Headquarters: Fukuoka, Japan
• Official website: https://ruler.jp/
• Instagram: https://www.instagram.com/rulerofficial/