Captain Morgan

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Ng Thùy Linh

Captain Morgan is a prominent liquor brand known for its distinctive spiced rum. The brand's story dates back to the 17th century when Sir Henry Morgan, a Welsh privateer and adventurer, became a legendary figure in the Caribbean. Inspired by his exploits, the Captain Morgan brand was created in 1944 by Seagram Company Ltd.

Captain Morgan's spiced rum quickly gained popularity for its smoothness, rich flavor, and unique blend of spices. The rum is crafted from a blend of Caribbean rums and infused with hints of vanilla, spices, and a signature secret recipe, giving it a distinctive character.

The brand's iconic character, Captain Henry Morgan, with his eyepatch and charismatic persona, became synonymous with the brand's adventurous spirit. Captain Morgan's marketing campaigns and branding embrace the legacy and swashbuckling charm associated with the famous privateer.

Captain Morgan's versatility as a spirit makes it a popular choice for mixing in cocktails, such as the classic "Captain and Cola" or the refreshing "Mojito." Its smoothness and balanced flavor profile also make it enjoyable when sipped neat or on the rocks.


  • Headquarters: Norwalk, Connecticut, United States
  • Founded: 1944
  • Instagram: (135K followers)
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