Choose Your Platform

Content produced on one social media platform has been observed to receive a significant number of views on others. For instance, some TikTok videos have experienced increased WhatsApp viewing.

Create your material for the social media channels that have the largest audiences if you want to reach a large audience. As an example, 18 to 24-year-olds are switching en masse from Facebook to Instagram, Snapchat, and TikTok. Work with interconnected, sharing, and engaging networks instead, as this is more vital. For each social media site, research the type of material that will perform best. For instance, Facebook would be a better place for photographs and copy than Instagram, TikTok would be better for short videos, and YouTube would be better for longer films.