Closeup

Closeup, a prominent brand within the Unilever family, has carved a distinctive niche in the oral care landscape of India. Renowned for its range of toothpaste products, Closeup has redefined the concept of oral hygiene by emphasizing not only cleanliness but also a sense of confidence and closeness.

In a culture that values interpersonal relationships and communication, Closeup's products have aligned with the desire for fresh breath and a confident smile. The brand's toothpaste formulations not only focus on maintaining oral health but also on providing long-lasting breath freshness, encouraging individuals to interact without inhibition.

Closeup's dynamic and youthful image has resonated with Indian consumers, particularly the younger generation. The brand's campaigns often revolve around the theme of "confidence in closeness," highlighting the role of fresh breath in building connections and fostering positive social interactions.

Through its innovative product offerings and engaging marketing strategies, Closeup has addressed the evolving preferences of Indian consumers. From traditional toothpaste variants to those infused with natural ingredients and advanced technology, Closeup caters to a wide spectrum of oral care needs.

Founded: 1967
Headquarters: Mumbai, Maharashtra, India
Facebook: https://www.facebook.com/Closeup/
Twitter: https://twitter.com/closeupindia
Instagram: https://www.instagram.com/closeupindia/
Website: https://www.close-up.com/in