ColourPop
First launched in 2014 with co-creators Laura Nelson and John Nelson, Color Pop became a hit in the Make-up world with its lipstick products. With affordable prices, outstanding quality, diverse product lines. This brand is increasingly asserting its position in the cosmetic market.
The strength of Color Pop is the Make-up product lines with 3 criteria:
- Affordable price
- Not tested on animals
- Healthy and high-quality ingredients.
Thanks to the above 3 criteria and 3 operating principles, Color Pop's products are very warmly received around the world. Because it can be strong as its own research laboratory, recently Color Pop has gradually entered into skin care product lines.
ColourPop's Make-up and Skincare product lines such as Lipstick: Crème Lux Lipstick, Blur Lux Lipstick, Matte Lux Lipstick. Lip gloss: Ultra Glossy Lip, Lux Gloss. In addition, it is no coincidence that Color Pop's eyeshadow products are so appreciated. High color fastness, reasonable price and diverse colors are the favorable judgments of consumers for this product. Examples are Bare Necessities, Sweet Talk, Truly Madly Deeply, All That, Whatever, Give It To Me Straight, Yes Please, It's All Good, Good As Gold, So Jaded.
Memorable timelines of the Color Pop brand:
In 2017, Color Pop continued to expand its product line with the launch of a nail polish color collection. And very quickly, this collection made a big splash not only because of the diverse color palette but also the benignity of the product. Also this year, Color Pop officially cooperated with Sephora - one of the most famous cosmetic distributors and retailers in the world. This cooperation decision has brought this popular brand closer to beauty lovers around the world. The year 2018 is an anniversary year marking 4 years of formation and development of Color Pop. At the same time, the brand continued to expand its distribution channel with a partnership with Ulta. At the end of 2019, the lipstick collection in collaboration with Youtuber Safiya Nygaard made a big splash. All products were sold out within the first week of launch. Moreover, the year 2020 is signaling a promising year with Color Pop. Sailor Moon collection sold out in 1 hour since launch.
Detailed information:
Website: www.colourpop.com
Instagram: @colourpopcosmetics
