Coursera

If you are interested in learning about Search Engine Marketing (SEM), Coursera offers various courses and online programs to help you get started. SEM is a type of online marketing that involves the promotion of websites by increasing visibility in search engine results pages (SERPs) through paid advertising or optimization techniques.

Some of the popular courses and programs offered on Coursera for SEM include:

• Google Ads Search Certification - This program offered by Google teaches you the basics of search engine marketing, from creating campaigns to optimizing ads and analyzing performance metrics. You will also learn about keyword research, ad targeting, bidding strategies, and more.

• Digital Marketing Specialization - This specialization course offered by the University of Illinois covers various aspects of online marketing, including SEM, social media marketing, SEO, and email marketing. It is designed to help you develop a comprehensive understanding of digital marketing strategies and tactics.

• Marketing Analytics: Price and Promotion Analytics - This course offered by Emory University teaches you how to use analytics tools to evaluate the impact of pricing and promotion on sales and profits. It covers topics such as market research, data analysis, and pricing optimization.

• Marketing in a Digital World - This course offered by the University of Illinois covers the fundamentals of digital marketing, including SEM, SEO, social media, content marketing, mobile marketing, and email marketing. It teaches you how to develop an effective digital marketing strategy and measure its success.

All of these courses on Coursera are taught by experienced professionals in the field, and you will receive a certificate upon completion. Whether you are a beginner or have some experience with SEM, these courses can help you develop the skills and knowledge needed to succeed in this field.

Website: https://www.coursera.org/