Google Digital Garage

Google Digital Garage is a comprehensive online learning platform that provides students with the knowledge and skills needed to succeed in the digital world. One of the key areas covered by the platform is Search Engine Marketing (SEM).

SEM is an effective online marketing method, allowing businesses to reach their target audiences through search engines such as Google and Bing. Google Digital Garage offers a range of courses and tutorials that cover all aspects of SEM, from understanding the basics of search engines to advanced techniques that can be used to optimize campaigns.

In Google's SEM courses, students are introduced to the concept of ‘keywords’, the terms and phrases people use to search for information online. They learn how to research relevant keywords and how to use them to create effective ads that target their desired audience.

Furthermore, the Google Digital Garage courses also provide a detailed understanding of ad copy, bidding strategies, and AdWords ranking. Students learn how to structure their campaigns effectively and use analytics tools to measure their performance and make data-driven decisions.

Website: https://learndigital.withgoogle.com/digitalgarage/