Coursera: Digital Marketing Specialization
Coursera: Digital Marketing Specialization ranks 3rd in the list of best online E-Commerce courses. If you want to learn more about the motivations behind data and analysis methods used by marketers, Coursera's Digital Marketing Specialization course is for you. In addition to data, you will learn about web analytics tools and techniques, 3D printing, social commerce, SEO, and other topics. This specialization consists of seven courses that will provide you with a thorough understanding of various core areas of e-commerce.
The Digital Marketing Specialization course is part of the University of Illinois' iMBA program. The courses take about five hours per week to complete and can take up to eight months. This Specialization delves into various aspects of the new digital marketing environment, such as digital marketing analytics, search engine optimization, social media marketing, and 3D printing. When you complete the Digital Marketing Specialization, you will have a deeper understanding of the foundations of the new digital marketing landscape, as well as a new set of stories, concepts, and tools to assist you in digitally creating, distributing, promoting, and pricing products and services.
What you will learn:
- Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
- Understand frameworks and approaches to measuring consumers’ digital actions
- Learn to evaluate and choose appropriate web analytics tools and techniques
- Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Rating: 4.6/5.0
Enroll here: coursera.org/specializations/digital-marketing
