Shopify: Ecommerce Email Marketing 101

As you expand your email list and audience, you give your company an exclusive channel to reach out to customers and cultivate relationships with them. Email marketing is the most cost-effective communication and marketing channel for your business, whether it's a newsletter announcing a new product or a thank-you email after a purchase.

Shopify's eCommerce Email Marketing 101 deconstructs the realities of email marketing and explains how to develop a successful email marketing strategy. This course teaches you the different types of emails, how to choose an email service provider, how to write effective emails, examples of email mistakes, and much more. This course lasts two hours and seven minutes and is divided into six modules with 38 lessons.

What you'll learn:

• Build an engaged email list
• Automate your email marketing campaigns for maximum impact on your bottom line

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Enroll here: shopify.com/learn/course/ecommerce-email-marketing-101