Create a “Call to action” and an easy-to-see list

Most online portfolios include your contact information with a button that instructs potential customers to contact them via email or phone. This is simple enough, but a page or contact section is also an opportunity to stand out. The easier the information is to see and attract, the more likely customers will click to contact you.

One benefit of this method is that it allows you to keep track of who is interested in your work. This approach also allows you to tailor your portfolio to the clients you reach. For example, if you are a copywriter with experience in a variety of industries, you could offer a portfolio to clients in tech manufacturing, home appliances, children, food, etc. If you are not allowed to publicly display specific work due to confidentiality agreement, this method may provide a solution.

Even the best portfolio will be ignored if it is presented in wordy blocks of text. Once you've organized the basics of the projects you want to share, what you'll say on the about page, and how you'll organize your portfolio. Now is the time to come up with layout ideas and designs to make the most of what you want your clients to know.