Defining goals and outline content

Everyone has a different vision and goal for their online portfolio. You must determine whether you want to develop professional services or want to diversify service areas. Each will have its pros and cons. For example, in diverse fields, customers will have many options and specialized for a field, and customers will prioritize choosing you when they have a need to use that service.

Start with the main function you want your portfolio to serve. A portfolio with a clear purpose and vision stands out, as opposed to a fragmented and difficult-to-navigate portfolio. In general, there are two ways you can structure your portfolio. You can design it as a brief introduction to your work or as a marketing tool for your business.

Your portfolio viewers may only have limited time to go through your entire portfolio, so consider planning your layout in such a way that you can convey important pieces of information easily. You should start your creation with a board or content list of what you have to offer. This makes it easy for the reader to navigate the content or subsequent sections. Capturing the reader's attention and motivating them to read more is essential. It is best to keep the content concise, not rambling because long lines will cause a loss of interest for readers.