De Lorenzo
De Lorenzo, an esteemed Australian hair care brand with a legacy of over three decades, was founded in 1987 by brothers Vincent and Anton De Lorenzo. Since its inception, the company has earned a reputable position in the Australian hair care industry. Notably, De Lorenzo shampoo stands out as one of the finest Australian shampoos, acclaimed for its dedication to crafting high-quality, environmentally friendly hair care products.
All De Lorenzo products boast vegan certification and carry the esteemed accreditation of Choose Cruelty-Free (CCF). A defining hallmark of De Lorenzo lies in incorporating the captivating "4 Australian W's": Wild Rosella, Wattle Seed, Desert Lime, and Kakadu Plum – drawing inspiration from the nation's distinctive natural resources, all balanced to suit the Australian climate well.
Furthermore, De Lorenzo demonstrates its commitment to not conducting any animal testing. The brand's product formulations remain free from animal-derived ingredients or by-products, including lanolin, keratin, beeswax, or silk proteins. This principled stance has garnered widespread appeal among consumers who seek ethical and animal-friendly beauty options.
De Lorenzo epitomizes the essence of authentic Australian hair care, seamlessly blending traditional practices with a modern environmental consciousness, showing equal reverence for nature and their cherished clientele. Boasting an extensive array of over ten therapeutic hair care lines and numerous Australian-made shampoos, there is undoubtedly a perfect fit for everyone seeking their ideal hair care solution.
Founded: in 1987
Headquarters: Melbourne, Victoria, Australia
Website: https://www.delorenzo.com.au/
Instagram: https://www.instagram.com/delorenzohaircare/
