Digital Advertising and Marketing 101: The Complete Guide
This course is one of the best online digital marketing course, which is intended to provide an overview of digital and internet advertising. You will go through all of the many sorts of digital ad units, as well as advertising partners, methodology, and buying. It's ideal for anyone who wants to advertise their business online, is looking for a job in digital media planning, is curious about how major brands decide where to place ads online, is a marketing or advertising student, or is simply curious about how the ads you see online are created and served to you.
Authors: Oxford Learning Lab
Requirement:
Arrive to class with an open mind and a desire to learn.
All types of enterprises can benefit from it (digital product, physical product, service, B2B, B2C)
Learning program:
- A thorough understanding of the fundamentals of digital marketing
- A thorough awareness of the many forms of digital ads, including how they're purchased, how much they cost, and how they're targeted, among other things.
- The capacity to consider where and how adverts should be placed strategically.
- What is the difference between marketing and advertising?
- An awareness of how digital advertising companies collaborate is essential.
- Understand how social media advertising, such as Facebook and Twitter advertising, fits into a bigger digital ad campaign.
- Learn from a professional in the field.
- Examine current events and trends.
- Find out where you can receive additional information on the ad space.
- Learn how Nike, Coca-Cola, Ford, and other brands plan and buy digital advertising.
Who is this course for?
This book is ideal for anyone working in advertising or sales, digital or otherwise, who wants to keep up with the latest developments in the digital world.
Students, people searching for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone curious about the process behind the ads they encounter on a daily basis are all welcome to attend.
Traditional media experts with decades of expertise in broadcast, television, radio, and print advertising who want to learn more about digital advertising
Length: 1h 21m
Sections: 10
Lectures: 14
Fee: 99.99$
Rate: 4.3/5
Link to enroll: https://www.udemy.com/course/digital-advertising-marketing-101/
