Digital Advertising and Marketing 201: Top Topic & Trends

Digital Advertising & Marketing 101 is one of the best online digital marketing course, which is a popular course that provides a more in-depth overview of the complex world of digital marketing. Author shed light on the procedures that take place every day in order to serve trillions of adverts on billions of digital devices using a combination of in-person explanations, voiced over presentations, and animations.

Authors: Ben Silverstain

Requirement:

• The subjects discussed in Digital Advertising & Marketing 101 should be familiar to you.
• Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC are all covered in 101.
• An expertise of digital marketing that ranges from basic to intermediate
• Know the difference between paid advertising, traditional media, and word-of-mouth marketing.

Learning program:

• What is the difference between header bidding and waterfalls, and why is it important?
• What is Viewability, and how does it influence ad purchases?
• What is ad verification, and which companies provide it?
• What is RTB (Real Time Bidding) and what is programmatic advertising?
• What does the digital advertising industry's future hold?
• Learn from a professional in the field.
• Examine current events and trends.
• Become a part of a global community of students from over 120 countries.
• Learn about a sector that is expected to be valued more than $330 billion per year by 2021.
• Increase your understanding to the intermediate-advanced level.
• Make better choices when it comes to your digital marketing initiatives.
• Develop your career by learning more about the digital advertising sector.
  
  

Who is this course for?

• Anyone who has completed Digital Advertising & Marketing 101 and wants to advance.
• Anyone interested in learning more about advertising in the digital or media world.
• Anyone interested in learning more about the digital advertising industry.
• Those interested in learning more about programmatic advertising.
• Those interested in learning more about Header Bidding and how it affects publisher demand.
• Professionals in the media are broadening their understanding of digital media.
• Professionals in the field of digital marketing who want to learn more about the advertising industry.

Length: 1h 46m
Sections: 8
Lectures: 17
Fee: 84.99$

Rate: 4.3/5

Link to enroll: https://www.udemy.com/course/digital-advertising-marketing-201/