Digital Product Management: Modern Fundamentals
A product manager's role used to entail analyzing market data, defining needs, and managing the hand-off to sales/marketing. Perhaps you'd speak with a consumer somewhere and they'd tell you what features they wanted. Companies that handle their products in this manner, on the other hand, are dying.
Being a product manager in today's world is a whole new ballgame, and product managers are at the heart of it. You might update your product numerous times a day nowadays, especially if it's mostly digital. Massive amounts of data are now available for decision-making, but thorough understanding of customer motivation and experience is more crucial than ever. The modern product manager's responsibility is to chart a course and establish a productive working environment for all parties engaged in the product's success. It's not a straightforward or easy career, but it's a worthwhile one in which you'll be constantly learning.
Digital Product Management: Modern Fundamentals course is designed for current product or general managers who want to learn about the latest product management techniques.
What you'll learn
- How to develop an actionable focus for successful product management
- How to use contemporary product management strategies to focus your job
- How to deal with new items and come up with fresh product concepts
- What are the best ways to manage and magnify existing products?
Skills you will gain
- Product/Market Fit
- Product Management
- Design Thinking
- Innovation Pipeline
- Lean Startup
Instructor: Alex Cowan
Coursera rate: 4.7/5.0 (4.305 ratings)
Offered by: University of Virginia
Enroll here: https://www.coursera.org/learn/uva-darden-digital-product-management/
