Drake
After releasing his latest album on March 18, "More Life", singer Drake became the first artist to reach 10 billion streams on Spotify. According to Forbes, about 20% of that number came from the previous album "Views". The single "One Dance" earned Drake more than a billion hits, and "Hotline Blings" also reached over 600 million views. In addition to setting a new record on both Spotify and Apple Music, the album "More Life" also reached number one on the Billboard 200.
More Life, which dethroned Divide album by Ed Sheeran with 56.7 streams, surpassed 61.3 million streams globally on the first day of its release on Spotify and more than 600 million streams within a week of its release. Ed Sheeran, who had previously held the record with 68.7 million streams on March 3, fell to second place after Drake broke his previous record of 76.4 million streams on March 19. It had approximately 90 million hits on Apple Music in the first 24 hours as well, setting a new record for an Apple Music debut.