Heich Es Heich

Designer Han Sang Hyuk founded Heich Es Heich after working as the creative director of a men's fashion label named MVIO. Heich Es Heich was inspired by his desire to start his own men's fashion label. Heich Es Heich (HSH) is a brand name made off of the first three letters of Han Sang Hyuk's name, HSH, with minor language changes. This brand's designs are a blend of minimalism and maximalism, so if you want to wear neutral-toned clothing, Heich Es Heich is a good choice.

Bringing laid-back luxe to the Seoul fashion scene, Heich Es Heich specialises in a streetwear-vibing slouch. The most recent collection was dominated by relaxed casual suits, oversized outerwear and sporty zip-ups splashed with colourful metallics and contrasted against blue, green and pink pastels, as well as black and camel. Also, in 2013, designer Han Sang Hyuk launched a second brand named Heich Blade which focuses on clothes of the youth and contemporary street styles.

Detailed information:

• Price range: Starting from 900원
• Designers: Sanghyuk Han
• Good for fans of: Ami, Burberry, Hentsch Man
• Websites: http://heichesheich.com/
• Instagram: https://www.instagram.com/heichesheich/