Blindness is a unisex brand founded in 2016 by Shin Kyu Yong and Ji Sun Park in Seoul. Blindness has made quite an impression in the Korean fashion industry. Many famous fashion magazines like Harper's Bazaar, Vogue, Dazed & Confused all gave compliments to designs of Blindness. From the ragged-hem trousers to the slimline leather jackets slipped undercoats as an extra insulating layer, the material was the collection’s anchor fabric. And, if Blindness’ vibrancy is squint-inducing, there are plenty of neutral wardrobe cornerstones – from sharp outerwear to woolen trousers – to help build a simpler look.

Shortlisted as a finalist for the LVMH Prize in 2017, the brand has received critical acclaim since its inception. The brand were nominated for the Woolmark Prize 2020.

Detailed information:

• Price range: Starting from 676,000원
• Designers: Shin Kyu Yong and Ji Sun Park in Seoul
• Good for fans of: JW Anderson, Matthew Miller, Dior Homme
• Websites: https://blindnessshop.com/
• Email: info@blindnessstudio.com

What makes 87MM exceptional? This is a Korean menswear brand founded by three friends - the three supermodels in the Korean fashion industry today: Kim Won Joong, Kim Chan and Park Ji Woon. Keeping up with the growing trend of online shopping in the country, they sought to create an online store and were successful with the idea. After that, with a lot of support from customers, the brand started to open pop-up stores on Gangnam Street and all of the clothes were sold out in just 72 hours. Currently, 87MM is one of the most popular Korean fashion brands in the world. Also, 87MM has been invited to exhibit its collections at Paris Fashion Week.

The style of the 87MM is simple urban but with small details and significant colors, these are must-have items that are very popular with young Koreans. Many celebrities have worn 87MM clothes such as Seo Hyun-jin, IU, Park Bo-gum, Nam Joo-hyuk, Ji Chang-wook.

Detailed information:

• Price range: Starting from 468,000원
• Designers: Kim Won Joong, Kim Chan and Park Ji Woon
• Good for fans of: Public School, Alexander Wang, Agi & Sam
• Websites: 87mm.co.kr
• Instagram: https://www.instagram.com/87mm_official/

It can be said that JUUN.J is one of the most popular Korean brands that bring a name to Korean men's fashion. In 2007, Juun.J debuts his namesake label during Paris Men Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. During its 13-year development journey, JUUN.J has made important milestones when cooperating with many famous brands such as Reebok, AMBUSH, New Era, etc. Until now, many fashion icons all over the world have worn items from JUUN.J such as G-Dragon, Rihanna, Pusha T, etc.

Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'.

Brand's collection:

• Spring / Summer 2020
• Spring / Summer 2019
• Fall / Winter 2018
• Spring / Summer 2018
• Fall / Winter 2017

Detailed information:

• Price range: Starting from 359,000원
• Designer: JUUN.J
• Websites: http://www.juunj.com/main.jsp
• Twitter: https://twitter.com/juunj_com

This brand's designs have been featured during Seoul Fashion Week more than 40 times since its inception in 1996, and since 2018, Kim Seo Ryong has continued its distinctive movement by staging outdoor fashion presentations in art museums or Olympic Parks.

Kim Seo Ryong is a riff on classical menswear, channeling rock star realness and combining it with finely tailored suiting. It’s tradition with a punch - a couturier suit jacket with a ruffled shirt underneath; slim fit trousers with an oversized watercolor flower splashed across one leg; pants flaring out just below the hem. Typically sticking to a neutral palette, Kim Seo Ryong offers clean menswear with just the right amount of ornate detailing to showcase a flair of fashion consciousness without going over the top. This brand is most known for its unique colorful vest collection. Also, many K-pop idols and actors wear this brand's clothes.

Detailed information:

• Price range: Starting from 313원
• Designers: Kim Seo Ryong
• Websites: https://kimseoryong.com/
• Instagram: https://www.instagram.com/kimseoryong_official/

Ordinary People means 'ordinary people' or 'common people'. Attention is given to the uniqueness of ordinary people. This Korean brand was created in 2013 by Jang Hyeong-Cheol and has been featured during Seoul Fashion Week. With a name like this, the brand is surely looking to cater to most common people to seek out their products. Everyone in the world has their one's particular thing, even though they are ordinary. Like this, we are all ordinary and unique present. This is a designer label showing ordinary people wanting to discover " uniqueness " in the world through ordinary People's clothing.

All Ordinary People collections:

• Fall 2016 inspiration: Grand Budapest Hotel sleepwear meets Seoul streetwear, which means pale pink leather pajamas, faux fur–trimmed shower slides, and silk scarves flung about the neck
• Spring 2016 inspiration: Tweed suit jackets and loose cropped pants with an athletic bent à la track stripes running up the sides

Detailed information:

• Price range: Starting from 543원
• Designers: Jang Hyung Cheol
• Websites: https://ordinarypeople.co.kr/
• Instagram: https://www.instagram.com/ordinarypeople_official/

Designer Han Sang Hyuk founded Heich Es Heich after working as the creative director of a men's fashion label named MVIO. Heich Es Heich was inspired by his desire to start his own men's fashion label. Heich Es Heich (HSH) is a brand name made off of the first three letters of Han Sang Hyuk's name, HSH, with minor language changes. This brand's designs are a blend of minimalism and maximalism, so if you want to wear neutral-toned clothing, Heich Es Heich is a good choice.

Bringing laid-back luxe to the Seoul fashion scene, Heich Es Heich specialises in a streetwear-vibing slouch. The most recent collection was dominated by relaxed casual suits, oversized outerwear and sporty zip-ups splashed with colourful metallics and contrasted against blue, green and pink pastels, as well as black and camel. Also, in 2013, designer Han Sang Hyuk launched a second brand named Heich Blade which focuses on clothes of the youth and contemporary street styles.

Detailed information:

• Price range: Starting from 900원
• Designers: Sanghyuk Han
• Good for fans of: Ami, Burberry, Hentsch Man
• Websites: http://heichesheich.com/
• Instagram: https://www.instagram.com/heichesheich/

WOOYOUNGMI is a South Korean menswear clothing brand launched in Paris by the designer Wooyoungmi in 2002. It is sold through own-brand stores and global retailers. Art and architecture are sources of inspiration for the brand. The brand has become known for tailoring. Unexpected details and a modernist slim silhouette separate Wooyoungmi from the crowd, resulting in a collection that is just at home in the casual office as it is on the front row.

In June 2014, Wooyoungmi launched a capsule collection with online retailer Mr. Porter. In September of that year, Woo Youngmi was named one of 500 people shaping the global fashion industry by the Business of Fashion in their 'BoF 500' 2014.

Detailed information:

• Price range: Starting from 480원
• Designers: Wooyoungmi
• Websites: https://wooyoungmi.com/
• Instagram: https://www.instagram.com/wooyoungmiparisofficial/

In 2011 BESLOW was born, with the first men's collection. The brand is always on the lookout for fun, wearable clothing along with simple and casual men's clothing style. An important element of BESLOW collections is for sharp tailoring and versatile essentials. The collections, echoing the values expressed by the brand, are always at the timeless, attractive, classical and natural to details, style and quality. BESLOW is a multi-brand fashion retailer with stores in Korea. On the other hand, the brand is known for its outstanding selection of casual and classic menswear, footwear, accessories and grooming products.

For Fall/Winter 2018, Beslow’s premium Purple Label collection serves up a variety of laid-back looks, offering youthful twists on wardrobe staples. Bold patterns appear throughout, like leopard print, tie-dye, argyle and patchwork panels. Large parkas and billowing cargo pants create imposing silhouettes, abetted by trim knitwear, boxy work jackets and slouchy hoodies. The elegant blazers, shirting, and cardigans are kept close to the street in washed jeans and track gear, while kimono-inspired jackets bring a trace of traditional influence to the contemporary stylings. Shoulder bags, caps, and scarves round out the collection, providing for a wide range of cool-weather looks.

‘Life starts now. We start slow.’ So says BESLOW, a label that concentrates on wardrobe essentials as opposed to on-trend fast fashion.

Detailed information:

• Price range: Starting from 230원
• Websites: beslow.co.kr
• Instagram: https://www.instagram.com/beslow/
• Facebook: https://www.facebook.com/bebeslower/