Houdini

Houdini was founded in Sweden in 1993 and is a pioneer in the production of technical performance stretch in fleece baselayers. Houdini products keep you warm and dry, provide remarkable freedom of movement, and have a revolutionary design that makes it easier to pack, carry less, and travel further.

Houdini provides outdoor utilitarian wear for men and women with a product and design philosophy that emphasizes clothes that are really multi-talented and flexible. Houdini's full line of functional clothes, from underwear to shirts, coats, and pants, embodies the brand's concept that everyone may enjoy nature while reducing their environmental impact. Sustainability is not viewed as a distinct sector within corporate operations but as an essential aspect. That's why Houdini produces clothing that lasts and has a timeless design that is aesthetic for years to come.

The design is clear and minimalist, and the clothing is designed to be repairable when needed. You don't need a different jacket for hiking, cycling, or working; Houdini doesn't want you to require a different product for each activity, so your Houdini jacket can do it all.

If elements of your garment, such as a zipper, fail before the entire item is worn out, Houdini will fix it for free. Even if a jacket or pair of pants is damaged after heavy use, such as a fall, the item may be mended for a small charge. This may often add years to the life of a product.

Founder: Lotta Giornofelice
Headquarters: Nacka, Stockholms Lan, Sweden

Instagram: https://www.instagram.com/houdinisportswear/
Website: https://houdinisportswear.com/