If Disney Ran Your Hospital

Fred Lee began his medical career in Shawnee Mission, Kansas, at Shawnee Mission Medical Center. He won several national awards for innovative approaches to patient satisfaction and loyalty during his five years as vice president of marketing and development. He then became a senior vice president at Florida Hospital in Orlando, where he created a nationally acclaimed guest relations program. Fred then became a cast member at Disney University for the Walt Disney Company.

Author Fred Lee challenges the assumptions that have defined customer service in healthcare by using examples from his work with Disney and as a senior-level hospital executive. In this one-of-a-kind book, he focuses on the parallels between Disney and hospitals, arguing that both provide a "experience," not just a service. It demonstrates how hospitals can adopt the strategies that have earned Disney's guests' and employees' trust and loyalty.

If Disney Ran Your Hospital explains why standard service excellence initiatives in healthcare have not resulted in high patient satisfaction and loyalty, and it provides ninety-two principles to help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.

Author: Fred Lee

Link to buy: https://www.amazon.com/gp/product/0974386014

Ratings: 4.6 out of 5 stars (from 672 reviews)

Best Sellers Rank: #68,379 in Books

#7 in Hospital Administration (Books)

#19 in Health Care Delivery (Books)