IKEA

IKEA is a Swedish multinational business headquartered in the Netherlands that manufactures and distributes ready-to-assemble furniture, kitchen appliances, decorating, home accessories, and a variety of other items and services. IKEA, founded by Ingvar Kamprad in 1943, has been the world's largest furniture retailer since 2008. The group's name is formed from an acronym of the founder's initials, as well as those of Elmtaryd, the family farm where he was born, and the adjacent settlement Agunnaryd. The company is most recognized for its modernist furniture designs, straightforward approach to interior design, and immersive shopping idea, which revolves on a showroom of created room settings where buyers may interact with the available goods.

Furthermore, the company is noted for its emphasis on cost control and constant product development, particularly the ready-to-assemble model of furniture sales and other components that have allowed IKEA to set cheaper pricing than its competitors. Much of IKEA's furniture is meant to be installed by the consumer rather than sold pre-assembled. By avoiding shipping by air, the company argues that it saves money and packing; the volume of a bookshelf, for example, is significantly less if supplied unassembled rather than assembled. This is also more convenient for European clients who utilize public transportation because flat packs are easier to move.

Website: https://www.ikea.com/