Insurance.com

Insurance.com is ranked second, with a market capitalization of $35.6 million. QuinStreet purchased the second of three insurance domain names for $35.6 million in August 2010, together with all of Insurance.com's existing media and technological assets. This online platform, like CarInsurance.com, was viewed as helpful since it was a popular site for comparing insurance quotes on vehicles, health, life, house, and renters insurance.

According to media sources, QuinStreet Inc.'s purchase of Insurance.com was about more than just the domain name. According to one writer, the value wasn't simply in the domain name. And it's easy to see why. While Insurance.com is now used to compare insurance policies, it was originally run as an insurance agency. As a result, the domain had an established online presence before QuinStreet Inc. purchased it, so the corporation was essentially purchasing a full business rather than a mere name.

Insurance.com compares prices for auto, house, health, and life insurance.

Price: $35.6 million